4 Ways to Test Your Email Marketing Beyond Subject Line

Shannon Fuldauer

As marketers, we understand the importance of A/B testing, especially with our email communications. Testing allows us to make decisions based on concrete data rather than gut instincts.

But due to time constraints or limited resources, some marketers skip testing all together or limit their testing to just the subject line. According to the 2011 MarketingSherpa Email Marketing Benchmark Survey, 72 percent of marketers test the phrasing or length of the subject line while only 39 percent test the time of day. While a compelling subject line is needed to capture attention and build curiosity, there are several other components of an email communication that should be tested regularly to maximize conversions...

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