4 Email Tips for Marketing Professionals

Dmitri Leonov

If you think you’re the only person slammed with email, you’re wrong. Whether it’s working with colleagues, setting up meetings, or closing a deal, email is the main means of work-related communication for everyone. According to a study by McKinsey, an average person receives over emails per day and spends 28% of their work time reading and responding to emails. For most professionals this is a huge distraction getting in the way of getting actual work done.

Many books, articles, and blog posts have been written on sending effective marketing emails. There’s a ton of strategies on optimizing the subject line, day of week, time of day, font and pretty much every other imaginable detail. But little attention has been paid to the importance of being better at receiving and processing email. Below are some tips to help you process email more efficiently, free up hours of otherwise wasted time and reduce your stress level....

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