28 Quick Tips for Customizing Your Email Preference Center

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Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing, but things aren't always what they seem, are they? In reality, the email subscription preference center (phew ... say that five times fast) is actually a fantastic piece of marketing real estate! It allows you to retain subscribers, grow your reach, build brand loyalty, and gather valuable feedback.

As a result, customizing the look, feel, and options in your email preference center will allow you to not only meet those utilitarian needs (and CAN-SPAM laws) your subscribers have to manage the emails they receive from you, but also align with your company's branding and style guidelines, and give you new opportunities to grow and nurture your subscriber base. So let's dive into exactly why it's important to customize your email preference center, and...

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