10 Ways to Improve Your 2013 Email Program

Loren McDonald

Even though we are just entering the 2012 holiday season, it isn't too early to think about changes you should make to your 2013 email-marketing program.

For many marketers, this will mean some significant shifts in direction. But, as I've written throughout 2012, the right changes can help you move the needle farther in the right direction more than endless loops of tweaking and twiddling.

Following is my list of program shifts that can help take your email program...

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