10 Sneaky Marketing Tactics You Need to Avoid

Author:

Jonathan Richman

Source:

Stop me if you've heard this one before: The internet is full of people looking to deceive you and take advantage of you. That means it's a great place to find deceptive marketing practices.
 
I know -- shocker.
 
 
Today, I'll share with you some of the most common deceptive digital marketing practices. To be clear, I'm not talking about criminal activities including things like phishing, offers from Nigerian princes, or even spam about "male enhancement." I'm talking about those deceptive tactics that, while not illegal, fall squarely in that grey area that always looks so tempting. Some of you reading this may have strayed into this area once or twice. Some more of you are probably there right now. And a few of you are there, but might not even realize it.
 
In this article, each of these 10 practices receive a score from 1 to 10, with 10 being criminal (literally) and 1 being "poor form." Simply put, all of these deceptive practices amount to people just cutting corners. How many is your company using right now? ...