10 Reasons Why Email Marketing Still Works

Euan Johnston

1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective.
In comparison to a direct mail campaign, this can be done quickly and more efficiently – avoiding printing restrictions and incurring costs.
2. Increased Measurability
Email marketing campaigns offer a range of in-depth analytical and tracking tools...

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