10 Easy Email Secrets for the New Year
Email marketing yields one of the top returns on investment. According to MarketingProfs, every dollar spent on email returns $40 compared to keyword ads at a $17 ROI and banners way down at $2. Yet, I have seen too many travel RFPs that only focus on display while skipping email. I have also seen too many campaigns that were well funded and somehow could not afford to produce one HTML email creative...