10 Easy Email Secrets For The New Year
Email marketing yields one of the top returns on investment. According to MarketingProfs, every dollar spent on email returns $40 compared to keyword ads at a $17 ROI and banners way down at $2. Yet, I have seen too many travel RFPs that only focus on display while skipping email. I have also seen too many campaigns that were well funded and somehow could not afford to produce one HTML email creative.
- Your subject line is just as important as the creative. Since most emails are not even opened, that means most users are not even seeing your beautiful creative. Focus on the subject line. Many people think the shorter the better, but Mailchimp analyzed 12 billion emails to determine that open rates did not go down as subject lines got longer.
- Use A/B and even C testing...