10 Attributes of a High Performance Email Marketing Team

Author:
Loren McDonald
Source:

Email marketing grows more complex every year, with changing technologies, integration with social media, mobile adoption and greater customer control of the process.

When you add in more budget pressure and management scrutiny, it becomes critical to create a high-performance email team that can take your email program to a higher level despite these challenges.

As I meet with clients and prospects in companies of all sizes around the world, I have noticed that the...

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