New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics

Ted McConnell

The plume of exhaust left by consumers as they socialize, surf and transact is becoming the fuel for insights and efficiencies for marketers.

Data is the new black. Everybody's doing marketing analytics, and the sector providing the software to do this is growing consistently at a 20% clip. Pressure to demonstrate marketing ROI is driving the growth, and cheap infrastructure components are enabling it.

For marketing, the stakes are high. In media, everybody wins when the right consumer gets the right message...

Bookmark and Share

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.