Subject Line (Length):
[First Name], Thank you for signing up for the Bestwestern.com e-Newsletter (75)
Brand Name:
Delivery Date:
06/19/2010
Industry:
Email Type:
Other Emails from this Brand
|
10/12/2011
 John, On your mark, get set...Save big |
10/10/2011
 John, Getaway This Fall For Less |
10/06/2011
 John, New hotels arrive at Best Western |
10/03/2011
 John, Book Early For Top Travel Deals |
|
09/30/2011
 John, On your mark, get set...Save big |
09/26/2011
 John, Exclusive Fall Travel Deals Delivered To You |
09/22/2011
 John, Enjoy the Journey Ahead with Best Western |
09/19/2011
 John, Fall Getaway Deals Start Here |
Nothing says good customer experience marketing more than a personalized email. That’s one of the best practices Best Western uses with its messaging welcoming new subscribers to its email newsletter. The company greets customers with a friendly subject line and shows how it can make guests feel welcome beyond their hotel stay. Best Western spells out what consumers will receive from the newsletter and introduces its loyalty program – all in one message. That’s not all. The company also provides a link for subscribers to update their profile to help the brand further tailor its messages. Now that’s what I call putting customer first.