When it comes to email, relevance and convenience matter most. Best Buy doesn’t disappoint with this effective email series. Best Buy takes advantage of the high open rates transactional emails receive by providing a great customer experience and featuring relevant cross-sell items. From confirmation to Real-time Messaging, the retailer sets expectations and aptly delivers. The additional recommendations for cross-selling provide another touch point for the customer to engage. While this email may not stand out for its creative appearance, its relevance and timeliness propel it to the top.