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Results are In!!

The results are in from Email Institute's poll regarding Real Time Messaging and 48% of our readers find it to be an "Excellent Marketing Tool".   Do you utilize Real Time Messaging in your marketing efforts?  26% of the respondents asked the question, "What is Real Time Messaging"?  RTM is a customer engagement vehicle, real-time messages deliver immediate one-to-one communications that are targeted, relevant and timely. Read more about it here.
 
What are your RTM experiences? I think it is a great engagement vehicle and differentiates companies from batch & blast missives that often miss the mark.  
 
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