Results are In!!
The results are in from Email Institute's poll regarding Real Time Messaging and 48% of our readers find it to be an "Excellent Marketing Tool". Do you utilize Real Time Messaging in your marketing efforts? 26% of the respondents asked the question, "What is Real Time Messaging"? RTM is a customer engagement vehicle, real-time messages deliver immediate one-to-one communications that are targeted, relevant and timely. Read more about it here.
What are your RTM experiences? I think it is a great engagement vehicle and differentiates companies from batch & blast missives that often miss the mark.
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