Inbox Insider: Email Marketing Goes Global

Author:

Dianna Dilworth

Source:

Email marketing continues to grow, taking advantage of the cheap, yet efficient technology and measurement ability it provides. So, it's likely that it also will expand globally.
 
Global expansion offers American email services providers (ESPs) many opportunities to expand their businesses. Global brands are sending email through different regions of the world, and foreign companies are looking for solid tech companies to target consumers in their respective countries, as well as in the US.
 
Yet expansion for ESPs can be tricky. Different countries have different laws on privacy and mailing. They also have different Internet service providers at work that may have their own rules about spam and delivery. So as American ESPs expand around the globe, they also have to get educated about local laws and regulations...