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How is email marketing like baseball? Both use a set of generally accepted statistics to measure player (campaign) performance and how it contributes to the team's (company's) success in meetings its goals (winning games/generating revenue).
However, baseball organizations and other major-league sports may be farther up the evolutionary ladder than many email marketing organizations, because they are using new metrics that provide better insights and more accurately measure and predict player performance.
Baseball Invents More Meaningful Statistics
I've been fascinated with sports statistics since I was a youth, opening the San Francisco Chronicle's daily Sporting Green section to see how Willie Mays ranked in Major League Baseball's various categories.
Today, teams and statisticians combine basic stats like hits, walks, runs scored, runs batted in, and more into new, more involved formulas that more precisely measure a player's individual performance and his actual value to the team's overall performance.
Why the OBP Beats the Batting Average...
