Big Data For Marketing: I Want My Real-Time Dashboard

Michael Brenner

“Data is the new oil.” That was one of my favorite quotes from a conference I attended earlier this year.

The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy.
For marketers, this presents a massive challenge: first, we need to cover the cost of gathering and storing the data. Second, we need the foresight to look at new technologies and tools to access it. And third, we need to hire the knowledge and expertise required to use these insights to move our business forward....

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