Big Data and Advanced Analytics: Success Stories From the Front Lines

Author:
Jonathan Gordon
Source:

$50 billion. That’s about how much marketers are spending on Big Data and advanced analytics (according to a BMO Capital Markets report) in the hopes of improving marketing’s impact on the business.

This commitment reflects a belief that big data and advanced analytics can transform business. While, at times, the promise has fallen short of the reality, some companies are already seeing significant value. Recent academic research found that companies that have incorporated data and analytics into their operations show productivity rates 5 to 6 percent higher than those of their peers. Now is the time to define...

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