The 12 Worst Things that Could Happen to Marketers in 2013

Author:
Bethany Simpson
Source:

What challenges will the new year bring? We asked leaders from GroupM, OMD, and more for their direst predictions. Read on, if you dare!

Worst thing No. 1: Exhaustion from complexity

John Montgomery, COO of GroupM Interaction North America, says that if we fail to partner well in 2013, complexities will overwhelm us and the industry will be on the road to disaster...

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