Using Big Data to Create More Efficient Email Marketing Campaigns

Diane Buzzeo

Even the most casual online shopper gets at least one or two email messages per day from an online retailer. Whether the recipient opens that email or not depends on a complex set of factors that remains an enigma to most marketing professionals. But one thing is for certain: Giving up on targeting and simply blasting your entire audience is a sure way to sour customer relations.
Fortunately, more consumer data is being collected than ever before and this "Big Data" can help make sure you never have to do a blind email blast again.
Tap into the well
Cheap computing power and storage has led to a flood of useful customer data. From who’s buying what to who’s...

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