Using Big Data to Create More Efficient Email Marketing Campaigns

Author:
Diane Buzzeo
Source:

Even the most casual online shopper gets at least one or two email messages per day from an online retailer. Whether the recipient opens that email or not depends on a complex set of factors that remains an enigma to most marketing professionals. But one thing is for certain: Giving up on targeting and simply blasting your entire audience is a sure way to sour customer relations.
 
Fortunately, more consumer data is being collected than ever before and this "Big Data" can help make sure you never have to do a blind email blast again.
 
Tap into the well
Cheap computing power and storage has led to a flood of useful customer data. From who’s buying what to who’s...

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