How Can You Create Meaningful Business Relationships by Managing Your Email Lists?

Author:
Carolyn Kopprasch
Source:

Your list isn't just a collection of email addresses—it's a collection of people who've shown interest in your product or service.

It's important to keep these relationships personal. As soon as they become fields in a spreadsheet, it's easy to treat them as data points. Even the easily automated task of managing your email list can become personal, to build trusted business supporters.

You can personalize your message in a few ways. Think of any relationship—you interact differently with strangers, casual acquaintances and trusted friends. That logic applies to your subscribers, too....

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