How Can You Create Meaningful Business Relationships by Managing Your Email Lists?

Carolyn Kopprasch

Your list isn't just a collection of email addresses—it's a collection of people who've shown interest in your product or service.

It's important to keep these relationships personal. As soon as they become fields in a spreadsheet, it's easy to treat them as data points. Even the easily automated task of managing your email list can become personal, to build trusted business supporters.

You can personalize your message in a few ways. Think of any relationship—you interact differently with strangers, casual acquaintances and trusted friends. That logic applies to your subscribers, too....

Bookmark and Share

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.