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Does your organization have a distribution email list? Or a newsletter that you send out to prospects and clients? If not, you’re missing a key ingredient of doing business online.
Right now, the most important skill you could possibly learn is Internet marketing. More and more people are turning to the Internet for solutions and entertainment. It doesn’t matter if they’re researching a new car purchase or hanging out with their friends on Facebook – you can get in front of them online cheaper than you can any other way.
Getting in front of your target market isn’t enough though. You have to get them to take some sort of action. They have to click your banner. They have to sign up for your download. Perhaps, they need to fill out a form or a survey to get a shiny new, free report. (We covered a few awesome email list services in a previous post.)
Whatever the case may be, it is of utmost importance that you collect at least an email address...
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