Chipotle to Boost Charitable Donation with ‘Junk Email’ Campaign

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Chipotle Mexican Grill Inc. wants your junk email.
 
The Denver-based burrito restaurant chain will double its donation from $50,000 to $100,000 to The Lunch Box, a national nonprofit organization that helps feed children, if its new goal of 1 million junk emails is reached by August.
 
Chipotle (NYSE: CMG) started a campaign encouraging Americans to forward their junk emails to nojunk@chipotlejunk.com. The more junk mail forwarded to Chipotle, the more money the company will donate.
 
For every 100,000 junk emails Chipotle receives, the company will donate $10,000 to The Lunch Box, which will help to give about 32 million school children at 100,000 schools nationwide access to 100 school-tested, junk-free recipes
 
Read more: Chipotle to boost charitable donation with ‘junk email’ campaign - Denver Business Journal...
 
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