Spring Cleaning for Your Email Marketing

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The first of September marks the official beginning of spring, which really is a time for renewal, cleaning up and getting rid of things you don't need. Of course, this doesn't have to be just about your home. In fact, it's the perfect time to refresh your marketing campaigns as well. This year, why not approach your email marketing the same way you would you home?

Give your home a good clean - This time of year, many people open the windows, air out their rooms and get out their dusters and vacuum cleaners for a thorough cleaning. Why not do the same - metaphorically speaking - for your database?

It's really nice to have a big database, and very impressive to be able to say you have 6 000 email addresses that you can market to. However, if only 1 000 people actually interact with you...

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