Political Parties Fail on Email Marketing

Author:

Graham Charlton

Source:

Email sign ups 
I signed up for emails from the Labour Party, Conservatives and Lib Dems. All three have sign up options on their homepages, but some are clearer than others.
Labour places the email sign up link in a prominent position, on the right of the homepage, just under the main navigation bar, with a clear call to action: 
 
The Liberal Democrats come second for me; the sign up option is in a less prominent position on the page, but is still clearly visible:
 
The Conservative Party needs to make its sign up option clearer, and place it more prominently on the page. Depending on the screen resolution, size of browser window etc, the sign up link may well be below the fold. 
 
Whether below the fold or not though, it doesn't catch the eye as much as the others...