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Just starting out in eMail marketing? Do you feel as if you’re in the middle of a crime scene, trying to figure out who done it or should have? Maybe you need some inspiration from the 19th century’s great problem solver: Sherlock Holmes. There’s a lot we can learn from “The Great Detective”.
Always think 3 steps ahead
The brilliant Sherlock is well known for his intellect and deductive reasoning. But that is not enough. He always keeps the big picture in mind — a great trade to have as an eMail marketer. And although it doesn’t always look that way, Sherlock plans his moves carefully. Thinking about the goals he wants to achieve and the best way to get there. It’s easy to get sidetracked when taking your challenges (campaigns) one at a time. So think ahead and make a plan for at least the coming half year.
Play the violin
Did you know Holmes played the violin? That is not an easy instrument to play, let alone master. It takes a lot of practice and hard work to get it right. The lesson to learn here? Keep on practising and most important, enjoy it. Read everything about email marketing, keep on testing, take that extra hour to analyse your results. Otherwise you won’t be able to better yourself and the neighbours might even call the police.
Have a Watson...
