How 3 Marketers are Integrating Email and Animated Graphics

By Julia Peavy

It seems we have been hearing about the incorporation of video into email for some time. And yet, from my inboxes filled with several marketing messages, the proliferation of emails incorporating video hasn’t attacked my inbox. Instead, my inbox in the last couple of weeks had emails using animated .GIF in the email. Animated .GIFs use a compressed, streamed and animated GIF file to display video‐quality content. This method allows subscribers to preview a shorter clip of the full video and see the motion and images right in their inboxes.

So, how are marketers using this technology to increase email...

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