Book Review: Create Stunning HTML Email That Just Works!

Author:

Mark Brownlow

Source:

A couple of weeks ago, Sitepoint released a new book on HTML email design written by Mathew Patterson of Campaign Monitor.
Knowing the credentials of both author and publisher, I bought a copy right away but only found time this morning to read and review the book properly. Here are my thoughts.
As an aside, it’s a healthy sign that we’re now seeing books appear on niche aspects of email marketing. It reflects a growing maturity in the industry. Mathew’s book isn’t for experienced email design pros, but makes a great foundation for those learning their trade or migrating across from the vastly different world of website design.
The only downside is having read it, I feel I ought to do something about the pre-1999 design of my own newsletter. But then I always did favor content over style ...