25 Things to Tell Your Friends and Family About Email Marketing
- Author:
- Simms Jenkins
- Source:
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Two of my children are old enough to know daddy isn't a doctor, firefighter, or astronaut. So when they ask me to explain what I do for a living, I seem to always try a different approach. They know my company helps some of their favorite brands but they don't seem to understand how or why. When you think about it, we all need to take a step back and decide how do we answer those two questions: what do you do for a living and what does email marketing mean?
While many professions and industries have been around for decades, the e-mail marketing world is new and it's important to define it. Not just to our families but to friends at cookouts, old classmates, and the CEO with whom who you occasionally share an elevator. So what does email marketing really accomplish? And what might be an appropriate answer for many of us, whether you are a VP for a large consumer company, in charge of lead generation for a business-to-business company, or owner of a small business?
- We help your favorite brands talk to their customers.
- We can get urgent bulletins and news to interested parties in a flash.
- We send special messages wherever you are, work, home and on the go.
- We provide relevant information where people spend most of their time when on their computers, checking email.
- An email from a favorite brand can make you smile, save some big bucks, or learn something you did not know before it landed in your inbox.
- We can make the public keep talking about your Super Bowl ad six weeks after the big game.
- When an email goes out, it can make your sales teams' phones ring....
