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Horizontal emails inspire strong feelings among designers. Depending which side you come down on, horizontal emails are either cutting edge and artistic or counter-intuitive and pretentious.
Horizontal emails tend to be image based, favored by B2C rather than B2B. The side scrolling layout breaks convention, so navigational cues and intuitive design will determine if your email frustrates or delights.
Here’s twelve rare, outside-of-the-box, experimental horizontal emails...
