10 of the Most Memorable Marketing Campaigns of 2012

Author:
Rachel Sprung
Source:

As the year comes to a close, it's the perfect time for reflection. And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were.

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Some companies focused on leveraging social media, while others did things that were a little bit more unconventional. Whatever their strategy, the following 10 companies' campaigns were truly memorable to us, and they're definitely worth a second look....

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