6 Email Marketing Campaigns to Send This Christmas
Email marketing provides an amazing opportunity for online marketers to target their existing client base and drive repeat business. I’ve talked in a previous post about how retailers, who are perhaps new to email marketing, can capitalize on their increased Christmas marketing spend by sending their first email campaign on December 26th. But what strategies should companies already sending regular email marketing communications consider to boost their Christmas revenues?
The most obvious strategy is to increase your volume in the lead up to the big day.
This approach often makes marketers slightly nervous. They worry about sending too many emails and potentially flooding their subscribers’ inboxes with, what they might perceive as spam. This says more...