MeaganD's blog

Groupon and LivingSocial: Lessons for Email Marketers

My work days start out by turning on my computer, catching up on work emails that were sent after I left the previous night, and opening my personal Gmail account in anticipation of the next great deal that Groupon and LivingSocial are offering.  With the amount of email that floods our inboxes, it is important to learn some valuable engagement lessons from event based commerce sites like Groupon and LivingSocial.  Why not?  They both have a valuation of several billion dollars and are only expected to grow, so they must be doing somethi

[Insert First Name], How Much is Too Much?

My recent move to New York has made me appreciate the thoughtfulness of being greeted by first name when you happen to bump into a long lost acquaintance on the streets or subway.  The same warm and fuzzy feeling holds true for email greetings and personalization.  Due to the sensitive nature of personal finances, banks have long been including personalization in their communications in order to establish and retain trust with the customer.  Personally, I value the inclusion of details such as first name, last name, and last 4 numbers of my account as an extra assurance that

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