Geoff Smith's blog

Clever Unsubscribe/Remarketing Approach by Groupon

So I'm trying to consolidate all of my marketing emails to one email address so I clicked on the unsubscribe link within my Groupon email and it took me to this hilarious page. http://www.groupon.com/new-york/unsubscribed   You are unsubscribed   We're sorry to see you go! How sorry?   Well, we want to introduce you to Derrick - he's the guy that thought you'd enjoy receiving the Daily Groupon email.   PUNISH DERRICK.   So of course you're going to click the "Punish Derrick" button...   and it proceeds to show you a video of Derrick being ...

Sushi Maki Maki Doodle Napkin Registration Program

I was in Miami attending the MarketingSherpa show in Jan '10 and went to sushi one night and this caught my eye as I was waiting for a delicious Betty Roll (Spicy Yellowtail, cucumber, and avocado).   This is pretty clever I thought. I didn't sign up there, but went back to their website later to and there was no email capture to be found. What??  

Holiday Planning 2010

Exceed expectations this holiday season!

Marketing to Evolving Customer Expectations

Listen. Measure. Determine. Deliver.