Blogs

Author:

Amy Honigfeld

June 26, 2011 
 
With the weather warming up, despite the recent barrage of rain in Manhattan, the travel bug has hit me. Granted, a cancelled Egypt trip back in February due to political unrest also got the travel juices flowing.
 

The old adage ‘The Customer is Always Right’ still holds true today so when your customer has a hard time reaching someone within your organization to help them sort out an issue frustration only compounds. Enter the email marketing feedback emails. Everyone has replied to an email marketing campaign at some point in time but what actually happens to that email once you send it?  Typically, one of two things will happen.
 

Author:

MeaganD

My work days start out by turning on my computer, catching up on work emails that were sent after I left the previous night, and opening my personal Gmail account in anticipation of the next great deal that Groupon and LivingSocial are offering.  With the amount of email that floods our inboxes, it is important to learn some valuable engagement lessons from event based commerce sites like Groupon and LivingSocial.  Why not?  They both have a valuation of several billion dollars and are only expected to grow, so they must be doing somethi

Author:

Amy Honigfeld

January 31, 2011
 
With 2011 upon us, I was determined to follow through with one of my personal resolutions; re-connect with old friends and continue growing the country stamp collection on my Passport. The perfect opportunity presented itself when some college friends and I decided to travel to Egypt Presidents Week. Clearly with current protests and violence we will not be visiting the pyramids anytime soon.
 
While closely watching the news I have been fascinated by the Social Media’s role in the recent events. All top news organizations including the New York Times and NBC continue to site Twitter and Facebook’s role in enabling the protestors to organize.
 
“The fact that protesters used online social media like Twitter and Facebook to organize demonstrations, and were trying to evade government efforts to cut them off from the Internet, he said, showed that people in the region were well-educated and ready to contribute to social and economic stability.” (The New York Times: Liz Alderman, January 28, 2011)
 

Author:

Amy Honigfeld

12/7/10
 
Now that Thanksgiving, Black Friday and Cyber Monday are behind us, the time for New Years Resolutions is here. To help get the creative juices flowing, I found some great New Years Quotes here.
 
I personally liked the anonymous quote:
“A New Year's resolution is something that goes in one Year and out the other.”
 
Resolutions also carry into our working lives as we will soon be asked to prepare our 2011 Business Goals.
To help get a jump on 2011, I’ve provided a few quick thoughts on Email programs to incorporate into your marketing plans, if you haven’t done so already. My selections are intended to help you capitalize leverage currently untapped opportunities and build efficiencies.
 

Author:

Andrew Gottlieb

I tried to resist for as long as possible; making excuses, avoiding the mall, and pretending I was above the hype.  Eventually though it was inevitable and I succumbed to the pressure to buy the ever ubiquitous “Smartphone”.  My tech poison was the Blackberry Tour, a formally working-mans phone revamped as a tweeting, surfing, multi-tasker for those young and old alike. Like many of my friends I eventually found myself tethered to the device connecting it with Twitter, Facebook, email, and every other conceivable aspect of my life.

Author:

Amy Honigfeld

November 3, 2010
Just last week, the “Going Green” trend was connected by Brian Williams with Tube-Free Toilet Paper. http://www.hulu.com/watch/188667/nbc-nightly-news-with-brian-williams-tubeless-toilet-paper-touted-as-way-to-go-green?