Viral Marketing
Using Email During a Blizzard to Drive Sales and Build Goodwill
- Author:
- Jeanne Jennings
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Just in case you missed it, the Washington, DC area has been hit by numerous snow storms this year. Some smart businesses used email to communicate with customers and prospects, build goodwill and, in some cases, drive sales. Did you do anything special for the blizzard of 2010? If not, here's some food for thought.
Viral Marketing: How to Create and Guide Controversy
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If you have a healthy interest in social media, it should not be surprising to find yourself spending an hour or two a day reading through tech websites, looking at controversies and discussions of the social media world. From Facebook to Myspace, social media companies are constantly in the news, drawing criticism and controversy for their decisions. It is not limited to the major players, either. Check out any major technology website and you will see links to hundreds of small companies that are becoming involved in scandalous, controversial stories.
Viral Marketing: A Bunch of Tips on How NOT to Do It
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Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign.
From plans falling apart to downright terrible marketing messages, newbie viral marketers tend to walk along a risky path. While success is still waiting at the end, there are several no-nos that are there to catch up marketers along the way.
In this post you will find five anti-tips that will help you plan and execute a successful viral marketing campaign, without any potential hold-ups or failures...
Why Microsoft's Cheesy Dance Video Is Good Marketing
- Author:
- Shannon Sweetser
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Microsoft tried to have a little fun with viral internet video this week by filming and uploading a line dance that occurred in their Mission Viejo store. The video, which lasts a whopping 4 minutes and 44 seconds, was panned by Thomas Ricker of Engaget who pointed out that it was impossible to watch entire video without feeling a little sorry for Microsoft's dancing employees.
Target Unveils 'Snackable' Videos For The Holidays
- Author:
- Thom Forbes
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Video clips running 15-20 seconds on the Target Web site offer lighthearted takes on the holidays, commenting on the likes of crazy family traditions, Brian Morrissey reports. "It's snackable content," says the agency that created the spots, which Target also intends to integrate with its iPhone app...
