Video
Levi's CMO to Marketers: Forget Traditional Ads
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Highlighting the fact that consumers uploaded more content to YouTube in a few months than TV networks created in decades, Jamie Cohen Szulc told the audience at Ad:tech San Francisco 2010 conference that Levi's encourages consumers to create content for the brand...
Video In Email Is NOT Magic: Results Come From You
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- George Bilbrey
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A lot has been said about the current technical limitations of video in email and some of the ingenious ways that email marketers have found to get some form of video into marketing messages.
What hasn't been talked about (much) is the marketing craft associated with using this new technology.
Study: Video Ads Drive 'Significant Uplift'
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- Gavin O'Malley
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At least in the U.K., video and display advertising are effective at driving "significant uplift" in site visitation and advertiser search queries, according to a new study from .Fox Networks and comScore.
Commissioned by .Fox -- Fox International Channels' global online ad network -- the study relied on comScore's single-source panel methodology, and evaluated results from four campaigns across four industry sectors.
Email Marketing: Opt-In Page Videos Can Boost Subscriptions for Your Email List
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The growth in free, high resolution, online video services has caused marketers to re-examine their reliance on images and text, and look at a new option for online optimization, direct sales marketing, and psychology-based responses.
While video is by no means a marketing method that is in its infancy, it is certainly not an established marketing method like direct sales text, image-driven advertising, etc.
Still, in its short online lifespan, some important advantages have become clear.
Marketers Want Video Email to Take Off. Will it Happen?
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- Meghan Keane
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Implix is the company that documented growing email fatigue in its last report, but according to the company's 2010 Email Marketing Trends Survey, over 80% of respondents plan to use video emails in 2010. Meanwhile, only 15.7% of responders used video in email campaigns during 2009.
Over 65% of respondents believe that video email marketing can have a moderate or significant influence on conversion rates. And almost 64% of marketers who have already used video marketing messages think it can significantly increase conversions.
