Twitter Hashtags in Email - #TrueBlood
Many businesses integrate email marketing with Twitter, but I’ve only seen one promote the use of hashtags in email and that’s HBO @TrueBlood.
Hashtags (#) help organize information around certain topics and events. I might Tweet, “What the heck is going on with Bill’s hair? #Trueblood” Anyone following the #Trueblood conversation can read it.
A Billion Reasons for Twitter to be Happy
So it looks like Twitter has entered some rarefied air for sure. According to ReadWriteWeb and TechCrunch the micro-blogging juggernaut is moving into an exclusive club by securing a new round of funding ($50 million) based on a valuation of $1 billion (yup, it’s a b). No doubt, this will begin to stir the supporters and detractors alike.
Email and Twitter: More Observations
Since I use email and Twitter to promote this site, does that make me a Twailer? Or an Emitter?
Anyway...as I'm on vacation, it seems a good time for reflection and this post outlines brief observations on some important differences between the two channels and what these differences might mean for your marketing.
I've outlined how the two shape up against various criteria, like ...
Twitter: Email Marketing Industry Accounts
Email Marketing Reports compiled a list of Twitter accounts for all of your favorite ESPs, software providers or email marketing blogs
Get the list here.
Inbox Insider: Email Marketing Trends are Getting More Complex
One of the big things that emailers are talking about is email's place as social media becomes more prevalent. Currently, it is well positioned. After all, you can't have a Facebook or Twitter account without an email address. Email marketers are taking advantage of this with tools such as share-to-social, and helping to address the basic infrastructure of mailing within these networks.






