We often run into the misperception that marketing automation is some sort of supercharged version of email marketing. "Why would we pay more for something we already have?" our customers ask. "Our email marketing is doing just fine. We don't need marketing automation."
Brands are constantly looking for ways to better engage with consumers, but it may come as a surprise to learn that we already know a great tool for continuing conversations – email. In fact, 44% of B-to-C marketers planned to increase their email marketing budget this year. Brands that continue to offer value and remind consumers why they subscribed in the first place will go far to win customers’ loyalty and secure a great return on their investments.
To maximise your ROI, here are the top five email marketing tactics you should consider: ...
Think about the last time you visited the supermarket. Did you just pop-in to grab something? Or go in with a long shopping list?
Either way, there’s a good chance you came out with something you didn’t intend to buy. That beer you like that was on special offer. A chocolate bar from near the till.
Of course, supermarkets are deliberately designed to entice you into making impulse purchases. From the floor layout, right down to the placement of items on the shelves....
With mobile commerce sales forecasted to reach $100 billion this year according to Forrester, Campaigner®, the email marketing brand of j2 Global, Inc. today urged marketers to establish mobile email marketing strategies early to ensure optimal revenue during the upcoming holiday shopping season. According to Campaigner’s annual Mobile Trends Survey of nationwide consumers, promotional emails incite purchases made on mobile devices. The data reveals a 22 percent increase in mobile device purchases as a result of email marketing in 2013 from 2012.
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