Testing

Email Marketing: Education group utilizes A/B testing to increase open rates by 39%

Author:
Courtney Eckerle
Source:

Held back by a labor-intensive email service provider, the marketing team at Apollo Education Group, which provides online education to people around the world, was extremely limited in their testing capabilities.
After switching ESPs, the team was able to launch A/B tests to learn more about their customers and increase open rates by 39%...

Testing 1, 2, 3? Not Email Subject Lines

Source:

We’ll say it again: Email is here to stay. All email marketers want opens, clicks and conversions, but to get there, they need something to draw in readers—that’s where subject lines come in. How can marketers make sure they’re using the best words to make a first impression—and avoid getting stuck in a subject line rut? Split-testing. But while marketers polled worldwide in October 2014 by Howling Mad ranked subject lines among the top elements that affected the response rate of an email campaign, few conducted split-testing...

10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns

Author:
Lauren Tympel
Source:

A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns.
But if you're unfamiliar with A/B testing or you're just getting started, it can be an overwhelming project to take on. Here's a list of do's and don'ts to steer you in the right direction....

The Gift of Email Keeps on Giving

Author:
Ginger Conlon
Source:

Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.
The year-end holidays force many marketers to relax—if for no other reason than they need to use or lose those elusive vacation days. So, what better time to sit back with a tasty beverage and an e-reader and peruse articles about email strategies that can bolster performance in 2015? Here, 12 email insights to help keep you inspired during the days you have off between now and the New Year....

How 304 email marketers split test their subject lines (spoiler alert: it's usually badly)

Author:
Parry Malm
Source:

The vast majority of email marketers are methamphetamine addicts. And not the cool kind like you find in the finest trailer parks of middle America.
 
This survey of 304 email marketers will show you why.
 
A couple of months ago, I wrote a blog post about how I believed email marketers don’t split test their subject lines very effectively.
 
To see if I was right, or if I was high ...

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