Testing

Hit a Home Run With Your A-B Testing [Infographic]

Author:
Verónica Maria Jarski
Source:

Although Americans spend $25.4 billion each year on professional sports, sports websites have a conversion rate of just 1%.
How can those sports websites—and other businesses—increase their website sales?
"A/B testing could help you to double, triple, or even...

13 Email Marketing Hacks That Can Help Double Your Response Rates

Author:
Emma Snider
Source:

INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it was short on seats.
Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get into your session due to fire codes. I wouldn’t know, but you could ask Matt Heinz.
There were a lot ...

Three Ways Most Marketers Screw Up Email Subject Line Split Tests

Author:
Parry Malm
Source:

You know what one of my favourite feelings in the world is?
Just to clarify, I mean at work. More specifically, one of the best feelings you can get when doing email marketing.
I love the feeling I get when one of my subject line tests teaches me something about my audience. What can I say? I’m a super cool dude who gets excited when a subject line delivers amazing response...

3 Reasons Why Subject Line Split Tests Aren’t Teaching You Anything About your Customers

Author:
Parry Malm
Source:

(editors note. Full title of post: “3 pretty complicated but incredibly important reasons why your subject line split tests aren’t teaching you very much about your customers”)
Split testing works.
It works amazingly well… if you plan the tests, and analyze and interpret the results correctly. I’ve worked with hundreds of marketers across the world who implement split testing with varying levels of statistical robustness and success.
What I’ve learned from this is that most email marketers don’t ...

7 A/B Tests You Should Be Running On Your Welcome Emails

Author:
Peter Tanham
Source:

When it comes to conversion rate optimization, we typically begin by optimizing the top of the funnel – social media posting times, calls to action, landing page headlines and images.
 
But as we are becoming proficient at CRO in these areas, we need to start looking further down the funnel...

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