Testing

Three Ways Most Marketers Screw Up Email Subject Line Split Tests

Author:
Parry Malm
Source:

You know what one of my favourite feelings in the world is?
Just to clarify, I mean at work. More specifically, one of the best feelings you can get when doing email marketing.
I love the feeling I get when one of my subject line tests teaches me something about my audience. What can I say? I’m a super cool dude who gets excited when a subject line delivers amazing response...

3 Reasons Why Subject Line Split Tests Aren’t Teaching You Anything About your Customers

Author:
Parry Malm
Source:

(editors note. Full title of post: “3 pretty complicated but incredibly important reasons why your subject line split tests aren’t teaching you very much about your customers”)
Split testing works.
It works amazingly well… if you plan the tests, and analyze and interpret the results correctly. I’ve worked with hundreds of marketers across the world who implement split testing with varying levels of statistical robustness and success.
What I’ve learned from this is that most email marketers don’t ...

7 A/B Tests You Should Be Running On Your Welcome Emails

Author:
Peter Tanham
Source:

When it comes to conversion rate optimization, we typically begin by optimizing the top of the funnel – social media posting times, calls to action, landing page headlines and images.
 
But as we are becoming proficient at CRO in these areas, we need to start looking further down the funnel...

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Author:
Bryan Eisenberg
Source:

Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.

Email Marketing and Marketing Automation: One Is Not Like the Other

Author:
You Mon Tsang
Source:

We often run into the misperception that marketing automation is some sort of supercharged version of email marketing. "Why would we pay more for something we already have?" our customers ask. "Our email marketing is doing just fine. We don't need marketing automation."

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