I'm sitting here on a November Monday watching the first snowflakes of a long winter ahead and pondering the fate of the 2013 version of my fantasy football team. It's been a tough year for the LumaKings. One of those years where, as my dad used to say, "If it wasn't for bad breaks, I wouldn't get any breaks." So as I sit here watching the unwelcome snow and trying to come up with anything at all to write about email marketing, I can't take my mind off the latest demolishing of my team at the hands of a hated opponent.
All you need to do to increase your email clickthrough rate (CTR) is to implement every single technique you can find on the net which promises a massive boost. Pretty soon your CTR will exceed your open rate, and a bit later you’ll be getting more clicks than emails sent. Keep going and you’ll exceed the number of people on Earth!
Yesterday, I posted the big 3 highlights from Epsilon’s just released Email Trends & Benchmark Report.
As a marketer, I enjoy comparing my campaign metrics to the industry as whole and, in particular, I like learning which verticals have the best email performance so I can look to brands in those sectors for fresh ideas.
Epsilon’s just released Q2 2013 Email Trends & Benchmark Report is the classic good-news/bad-news story—strong open rates mixed with declining click-through rates.
The email channel continues to be a top ROI performer—second only to SEO—but still struggles with lack of engagement. Still, there are signs that marketers are slowly making headway in this area.
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