Testing
Implementation of Mobile Testing
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SUMMARY: In this week’s chart, we look at the MarketingSherpa 2012 Mobile Marketing Benchmark Report to learn how marketers implemented mobile testing efforts. Be sure to share your own analysis of this chart in the MarketingSherpa LinkedIn Group for a chance to be published in a future blog post.
Subject Lines Aren’t About Getting Your Email Read
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- Tim Watson
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Ever heard someone say the purpose of the subject line is to get the open? This is short sighted and the purpose and impact of the subject line goes much deeper. The thinking behind a subject line should be more than “what will make someone read this email?”
A case in point is some work I’ve recently completed for Coinks Deals. I’d like to share with you what was learnt about subject lines and how to best communicate with a large dormant database.
How the Obama Campaign Generated Approximately $500 million in Donations from Email Marketing
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- Adam Sutton
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SUMMARY: The 2012 U.S. presidential election is over and MarketingSherpa has pulled insights from Obama for America’s email strategy to help your marketing in 2013.
We sat down with the campaign’s email director to see how his team raised hundreds of millions of dollars in a matter of months. Inside, we show the best segments the team uncovered, and how one tactic increased conversions 300%.
15 Types of Email Marketing Tests You Should Be Doing
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- Jeanne Jennings
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I was recently asked to develop a "testing protocol" for a client. The deliverable was a worksheet that would document tests for a particular send, but they wanted it to do more than just that. They wanted it to educate on the value of testing and spur these groups within their organization to truly leverage testing to their advantage.
Not a simple task.
142% higher open rate, 15% bigger list from retailer's strategy
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- Adam Sutton
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Successful email marketing does not come from a single tactic or campaign. It has many parts, each working in concert to win more customers.
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