Testing
Three Steps to Keeping Email Marketing Simple but Effective
- Author:
- Luke Christison
- Source:
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The online space has opened up creative avenues marketers could only have dreamt about. While you’re thinking up the latest bells and whistles to make your emails stand out, consider a few simple steps that should form the building blocks of any successful campaign. Quick wins can be gained from analysing the time you send your communications; finessing the sender address and subject line; and, most importantly, testing your messages.
11 Sure-Fire Ways to Increase Email Click-Through Rates
- Author:
- Corey Eridon
- Source:
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It's not that email open rate isn't important. It is! No one can redeem your email offers if they don't open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). A high one, specifically.
How to Increase Your Click-Through Rate by 1300%
- Author:
- Andrew Pitre
- Source:
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Think you can guess which of the following call-to-action buttons generated 13 times more clicks than the other?
And The Winner Is... (Drumroll, Please)
If you guessed the second set of calls-to-action (CTA), you're absolutely right...but it was probably a lucky guess. The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it.
Marketers Still Failing to Test Website, Email on Mobile Devices
- Author:
- Helen Leggatt
- Source:
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Many companies in the UK aren't testing their websites or emails on mobile devices, according to new research from RedEye and Econsultancy, compounding dissatisfaction with conversion rates.
It would be hard for anyone not to know by now that mobile technology is enabling consumers to perform tasks often associated with a PC or laptop while on the go. Those activities include browsing the mobile web and managing email.
6 Ways to Spice Up Bland Email Marketing Campaigns
- Author:
- Corey Eridon
- Source:
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Do you remember creating your first email marketing campaign? Those emails were going to catapult your business to new levels, blow your content's ROI through the roof, and make you an instant digital mogul in your industry.
How long did that excitement last? Are you still in the honeymoon phase, or do you find yourself staring at your email templates bored, uninspired, and unsure of where to go next?
