Subject Line
Subject Lines: Amazon's Lessons on Length
- Author:
- Mark Brownlow
- Source:
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I once interviewed a CEO who described his online retail philosophy as WAD-based. Whatever Amazon Does.
Subject Lines: Amazon's Lessons on Branding
- Author:
- Mark Brownlow
- Source:
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A review of 187 promotional emails from Amazon reveals many insights about subject line length and personalization. Now let's see what these emails teach us about subject line branding...
[Please take the poll at the end of this post to decide if I should do more in this series.]
Subject Lines: Amazon's Lessons on Personalization
- Author:
- Mark Brownlow
- Source:
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The last post used a review of 187 promotional emails from Amazon.com, Amazon.co.uk and Amazon.de to draw out insights on subject line length. But that's not all we can learn from the retailer's email expertise.
So today we look at what Amazon might teach us about personalizing subjects: is adding the recipient's name to the subject line a good or bad thing to do?
Jeanniey Mullen says: READ This Column and Get a Free Magazine
- Author:
- Jeanniey Mullen
- Source:
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If you're reading this column, my point is already made. The sender name and subject line are, unequivocally, the most important elements of your e-mail campaigns, today, tomorrow, and moving into the mobile future.
2009: The Year of the Subject Line
- Author:
- Jeanniey Mullen
- Source:
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Three tips of simple, innovative, and fun ways to increase the impact of your e-mail marketing initiatives.
