Social Media
The 3 Stages of Social Media Marketing
- Author:
- Toby Murdock
- Source:
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Marketers are rushing to ramp up their social media marketing efforts. Despite the excitement, the bottom-line results from social media marketing are elusive. A recent SIIA study looked at marketers of software, a group on the leading edge of tech and social media adoption. Sixty percent of these very advanced marketers reported that less than 5 percent of their deals originated from social media marketing.
Are You Going SoLoMo? – The Combined Power of Social, Local and Mobile Commerce
- Author:
- Sherice Jacob
- Source:
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Do you speak SoLoMo? Despite sounding like something you’d order at a Starbucks, it stands for: Social, Local and Mobile, as they apply to media, applications and technology. SoLoMo combines the best of all worlds to deliver an experience that’s as natural to do on a mobile device as it is in real life; bridging the gap between user and website.
SoLoMo Revolution Picks Up Where Hyperlocal Search Left Off
- Author:
- Samantha Murphy
- Source:
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Hyperlocal search was a hot-button term a few years ago, but there’s a new phrase in town that takes its predecessor to a whole new social level: SoLoMo.
The phrase “hyperlocal search” emerged when PC users searching for local information on engine sites such as Google were connected to the latest information, news and deals for that area. But now with rise of smartphones and tablets that integrate geo-location technology such as GPS to help users locate what’s around them, the term has evolved into what industry experts are calling Social Local Mobile Search (SoLoMo).
You Say “SoLoMo,” I Say, “I Hate My Life”
- Author:
- Anthony Ha
- Source:
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Working in tech does weird things to your vocabulary. Five years ago, if you’d told me that I’d become someone who talks about whether they have the “bandwidth” to get something done or promising to “ping” you later, I would have laughed in your face. Yet here I am, finding the bandwidth to ping people — like it or not, you adopt the language of the people around you.
Still, you’ve got to draw the line somewhere. And for me, the phrase SoLoMo (short for social-local-mobile, if you’re lucky enough to have never heard it) crosses that line and outrages all decency and common sense.
The Trend That Will Shift the Future of Digital
- Author:
- Jennifer Marlo
- Source:
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SoLoMo might be the slogan du jour, but it's not just a fleeting trend. As a marketer, it's imperative to adopt the SoLoMo mindset. Here's how top brands are doing just that.
SoLoMo has been a catch-phrase for more than a year now, yet few marketers know how the convergence of social, local, and mobile can benefit their advertising efforts, and even fewer know how to implement it. One thing that advertisers do know is that they're one step behind consumers who are already living in a SoLoMo world -- they're working, buying, and informing themselves digitally.
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