Social Issues
It's Twitter vs. Facebook in the Battle of the Daily Deals
- Author:
- Cathy Halligan
- Source:
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Offering a "deal of the day" is a very, very long-standing convention to drive consumer interest and a call to action to visit one's store and/or site. It's a blunt instrument to drive traffic shaped by the idea that once a consumer is engaged, one could showcase a broader offering and drive additional sales beyond just the heavily discounted item. Deals work to generate revenue and liquidate product in the short term. Deal of the day offers have exploded with the help of new models (e.g., LivingSocial, One Kings Lane, and Google offers) and the distribution power of social networks.
A B2B Blog by Any Other Name
- Author:
- Jeffrey L. Cohen
- Source:
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I recently wrote about the best way to set up a B2B corporate blog, and I want to take that one step further. Why does a blog even need to be called a blog. This contraction of weblog has been around since the late 1990s. As blogs have grown in importance to B2B companies it seems like a quaint name for something that offers so many benefits to this specialized web site that no longer resembles the personal narratives that logged peoples’ lives.
