Social

A 21st Century Marketer’s Guide to Leveraging Instagram’s Next-Wave Storytelling Power

Author:
Francis Trapp
Source:

If the first wave of social media was about the social graph and making connections, and the next wave was about the power of feeds to source real-time (sometimes breaking) content, then the next wave will be about the impact of real-time visual (considering there was a 2005 article about “Social Media 3.0” in the MIT Technology Review, you might think I’m several waves behind, but for the sake of argument, let’s say the three I’ve outlined are the “waves” we have thus far experienced or will soon experience).

Why Marketers Are Banking on Social and Mobile in 2015

Author:
Russ Fradin
Source:

Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice.

11 good or bad things that may or may not happen in digital marketing in 2015

Author:
Parry Malm
Source:

Every year in January we are faced with a litany of predictions for digital marketing.
Some are interesting, some are right, and some are wrong, and the vast majority are re-stating what’s already happening. Which isn’t courageous or interesting.
In this post, I’m going to bring out my inner soothsayer and make some bold, wild predictions on good or bad things that may or may not happen in 2015.
The fence I’m sitting on comes at no extra cost....

20 Types of Selfies to Ask Your Audience to Share

Author:
Bob Cargill
Source:

There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts.
 
It was the word of the year in 2013, and last year it reached the tipping point. Yup. The selfie is more than just a thing now, it’s kind of a big deal.
 
No, really, the selfie is more than just a fad, a superficial exercise in narcissism. The selfie has gone from a silly little trend to a mainstream phenomenon, something almost everyone has embraced, from astronauts to ...

Five important channels for effective content distribution

Author:
Tom Whatley
Source:

The 80/20 rule is incredibly useful. As marketers, for example, it can help show us what we should be focusing our efforts on and what we should either automate or ditch altogether.
While convenient, there’s also an uglier side. For instance, when it comes to content marketing, many marketers spend 80% of their time crafting the perfect piece of content, while only 20% of their time distributing it.
It’s this awkward balance ...

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