Email still converts better than social media marketing (or search for that matter), but do you know what really works?
Combining them together. By adding social sharing icons to your email marketing messages you can increase your click-through rate (CTR) by as much as 158 percent.
Why social media marketers should focus on email marketing:
DJ tells a story of when he heard Jeff Pulver talk about his famous quote, “You live and die by your database.” DJ explains how it’s a phrase that he probably says at least once a week. The reason it’s so important is because when it comes to marketing, email is your database.
You have a virtual database of social media followers, but your database is your email contacts. Email is the glue that binds everything together....
Think that social media has killed off email? Hardly. Active email users far outnumber users on any social network. For example, 3 billion people use email. Now compare that number with one billion Facebook users, 200 million Twitter users, and 200 million LinkedIn users.
Email is thriving, not perishing, in our social media-loving age.
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