Social

10 Digital Marketing Predictions for 2015

Author:
Michael Della Penna
Source:

In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal.
With just a few weeks left in 2014, it’s time for some of my annual digital marketing predictions for the upcoming year...

How To Create A Marketing Strategy

Author:
Dr. islam Gouda
Source:

When we try to analyze the current marketing activities of any organization, we will get to understand that there is a major priority for the creation of marketing plans and adjacent activities – the main purpose is to attract customers, increase the business, and create more revenues. Although marketing planning is vital, it should be a component of a vision relating to marketing and not just business – which is about making revenues.
If we tried to understand the purpose of a company and why ...

In Social, Take a Walk on the Dark Side

Author:
Al Urbanski
Source:

Recommendations of family members and friends are the gold standard of purchase influence, are they not? It's why you invest in social media marketing to begin with, right? You promote your special on chicken wings or your funny video about deodorant on Facebook in the hopes that people will share it with their friends. And friends are more receptive to suggestions from friends than they are from brands. Direct ROI figures from social media are sketchy, so what other reason would you have to be there?

Diluting and Confusing Is Hardly A Smart Holiday Marketing Strategy

Author:
Jeff Hasen
Source:

We’re the all-powerful marketing team and when we say that something is a deal, then it darn well is.
Unless it’s not.
The slow-pitch, knock-it-out-of-the-park prediction was that mobile would set sales records Black Friday (whenever that is – more on this is a second) and Cyber Monday. More have smartphones, brands have made mobile a focus, mobile web sites aren’t buffering like they did on BlackBerry devices in 2005, and we’re a ....

6 Brands That Are Killing It on Instagram

Author:
Bob Cargill
Source:

These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there.
Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the social media ecosystem.
In fact, pretty much anyone who uses Instagram knows ...

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