Social

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

Author:
Yuyu Chen
Source:

The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off.
 
The American workforce is notoriously bad at achieving a work/life balance. To remedy this, and encourage Americans to take more vacation, MasterCard has created a cross-channel campaign that taps the power of mobile location-based offers and social media to engage consumers.
 

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

Author:
Yuyu Chen
Source:

The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off.
 
The American workforce is notoriously bad at achieving a work/life balance. To remedy this, and encourage Americans to take more vacation, MasterCard has created a cross-channel campaign that taps the power of mobile location-based offers and social media to engage consumers.
 

Three Key Insights from our New Enterprise Priorities in Digital Marketing Report

Author:
Christopher Ratcliff
Source:

How has marketing changed? In what ways does it still need to change?
Although there are many answers to these common questions, with huge topics such as social, content, mobile and data coming into play, the one thing that remains abundantly clear is that the customer is now in charge.
Building a customer first approach should be the main priority in all business strategies, particularly as we begin to understand the power of data and how it can help us create deeper, more meaningful and accurate customer ...

Why All Your Employees Are the Social Marketers of the Future

Author:
Lee Diaz
Source:

Dear social media pioneers: You have set a high bar for social media marketing, but now brands are catching up. Huge companies like Dell, IBM and PepsiCo have started to discover your once seemingly mysterious strategies and insights, and they are teaching them to thousands of their employees.

Facebook Serves Up User Data to Measure Ads on Others' Sites, Apps

Author:
Tim Peterson
Source:

Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.
Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance....

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