Nearly nine in 10 marketers will use social media marketing next year
Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising. And social media companies are providing advertisers better targeting than ever, and more ways to see the return on investment, according to a new eMarketer report, “Social Media Advertising: Seven Trends for 2014.”
Facebook’s efforts in 2013 to simplify and prove the effectiveness of its ad products paved the way for future growth in spending. And as...
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Social commerce -- the purchasing of products through social media -- is on the rebound. And that rebound is being aided by an unlikely ally -- the simple hashtag.
Hashtags have migrated to Facebook from their origins on Twitter and are growing in use from Google+ to Tumblr as well. They have particularly benefited from the explosive growth of Instagram, where they makes photos and videos easily categorized and searchable.
Wow, 2013 has been another amazing, fast-moving year in digital marketing, ending with the Twitter IPO and what's looking like a record holiday season.
As we gaze out on 2014 and beyond, the trends with the biggest momentum continue to be in social and mobile and as I've shared before, they are actually the same thing.
Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to
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