Social

Don’t Tweet up the Wrong Tree: How to Write for Different Social Platforms

Author:
Mattias Drefs
Source:

From Facebook to Twitter, uncover the secrets of adapting your content so it shines on all the major social media networks.
It’s a headache – taking your original content and adapting it to suit the various social media channels on which it will appear.
Less savvy marketers question why they should bother in the first place; they go on to make the fatal error of simply dumping the same content on every social media network like an unwanted baby. This leads to the message looking “spammy”; not a great look for any brand serious about managing their social media networks.

7 Sins of Social Media Marketing

Author:
Mike Volpe
Source:

This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

6 Top-Secret Content Marketing Growth Hacks

Author:
Luke Summerfield
Source:

These tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy?
When working in a specific area for awhile, either on purpose or by pure serendipity you tend to uncover hidden gems. Working in the content marketing industry over the last few years has been no exception.
I've learned many creative ways to hack the content marketing process to get improved results. Let's take a look at a few of them and how you can use them....

The Content Marketing Conundrum

Author:
Lori Luechtefeld
Source:

Content marketing: Everyone is talking about it. Everyone is selling it. Few are doing it. And even fewer are doing it well.
That's the content marketing conundrum we're faced with today, said Adam Kmiec, senior director of social media and content at Walgreens, at the iMedia Brand Summit in Coronado, CA. The best content isn't necessarily what's getting the most eyes or accolades....

Marketers Get Creative on Instagram

Author:
Natasha D Smith
Source:

I've recently started to explore Instagram, the über popular photo-sharing platform bought by Facebook in 2012 for an astounding $1 billion. Instagram had just 13 employees at the time.

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