The Do-Good Marketer

Natasha D Smith

Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.

Coca-Cola launches Tweet-a-Coke as Trackable Social Coupons Gain

Michelle Saettler

As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.
The “Tweet-a-Coke” promotion permits a link to be tweeted that, once opened, lets the recipient order a Coke at Regal Cinemas locations, the largest theatre circuit in the United States. To send the Coke, users must authenticate their Twitter account and enter credit card information.
“The notion of sending ...

Denmark's Content Marketers Find Video—Not Social—Most Effective


Finland isn’t the only Nordic country where content marketing has taken off: A May 2014 study by Brand Movers in conjunction with Huset Markedsføring found that marketers in Denmark were upping content efforts as well. Fully 86% of business professionals in the country said they were using content marketing, compared with 81% the year before.

The Most Important Celebrity You've Never Heard Of

T.J. Marchetti

Who is Nash Grier? The name may not mean anything to you, but he is making a huge impact on marketing. Here's why.
Nash Grier: The world's No. 1 Vine celebrity and Generation Z spokesperson

Retailers Failing to Maximize Use of Social Shopping Websites

Helen Leggatt

Consumers today are increasingly discovering products via social commerce websites yet, according to new research from Kenshoo and DataPop, very few retailers are posting their products on such websites.
According to Kenshoo and DataPop's inaugural 'Search and Social Commerce Index', search sites such as Google and Bing continue to be huge drivers of traffic.
However, social commerce websites such as ...

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