Social

Best Practices: How to Combine Events, Social and Content to Increase Buzz

Author:
Kate Maddox
Source:

Hitachi Data Systems, which competes with tech giants including EMC Corp., HP and IBM Corp. in the data-storage space, increased its share of voice to 53% -- its highest share ever -- during a 24-hour campaign this spring around a new product launch.
On April 23, HDS launched a new virtual-storage platform -- the VSP G1000 -- and used a combination of worldwide events, a content hub and social media to introduce the new product.

Adidas, Champs Sports Want You to Watch Their New Web Shows on Instagram

Author:
Michelle Castillo
Source:

Don't head to YouTube to check out Adidas' latest Web series. The sports shoes and apparel company partnered with Champs Sports to create four different online shows that will live on the Instagram but still mimick the TV-watching experience.
#adicolorTV debuted on Friday and will run for six weeks. To tune in, viewers will have to head over to the champsports' Instagram page.

Lucky Brand's Michael Griffin on Trying to Be Known for More Than Denim

Author:
Alexandra Bruell
Source:

Los Angeles-based retailer Lucky Brand Jeans has named Omnicom's Zimmerman to aid its effort to become a multi-billion-dollar brand known for more than denim.
The agency selection comes more than six months after private equity firm Leonard Green & Partners bought the mid-priced apparel brand from Fifth & Pacific Companies for about $225 million. Lucky has since moved marketing under the remit of Exec VP-Product Director Michael Griffin, an attempt to better align its promotional materials and the ...

Purell Among Few Small CPG Brands to Invest in Loyalty Program

Author:
Kate Kaye
Source:

Loyalty programs are commonplace among travel brands and retailers, but not so much when it comes to consumer packaged goods, especially not for small businesses. But Purell is bucking that trend. The hand sanitizer brand launched its loyalty program about a month ago, giving a new meaning to data hygiene.
Owned by soap and lotion maker Gojo, Purell aims to supplement the limited amount of information it has about its consumers through the new Be Well Network loyalty program, accessible on its site and on mobile devices via Facebook. The company works with ...

Pinning? Bet You're Doing It on Mobile

Source:

eMarketer estimates that 40.1 million US consumers will use Pinterest via any device at least monthly this year—and based on recent data, it’s likely that most of this activity will take place on mobile. According to Q2 2014 research by ShareThis, US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.