Social

4 Ways to Ramp Up Mid-Funnel Content Creation

Author:
Kevin Lee
Source:

Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have already opted into your messaging in some way?
Your wide-funnel content (blog posts, social media messaging) might be performing well, but is your mid-funnel up to the task?
Mid-funnel content is designed to move people who've already opted in to your messaging through some action, (typically Subscribe, Like, or Follow) to conversion...

How Michael Kors Tries to Force Instagram to Do Retail

Author:
Kyle Stock
Source:

There’s money to be made for any retailer who succeeds in making Instagram a shopping site. Michael Kors Holdings (KORS) is taking a crack at it, hoping to nudge its 3.1 million photo-swapping followers into making purchases.

Salesforce Extends Social Marketing Organization-Wide

Author:
Al Urbanski
Source:

It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
At its Salesforce World Tour event in New York today, Salesforce.com introduced a next-generation version of Social Studio featuring a simple user interface that extends the power of social media marketing to the desktops or mobile devices of any and all employees.
A Radian6 social listening module has been made standard in Social Studio, which has been ...

Macy's Taps SpongeBob SquarePants for Black Friday Push

Author:
Ashley Rodriguez
Source:

SpongeBob SquarePants is getting shoppers hyped for Black Friday in Macy's new spot, which breaks on Sunday, Nov. 23. The Nickelodeon character, popular among children and who has more than 59 million Facebook fans, will help Macy's target the total family this holiday shopping season.
The spot marks a shift away from Harold, the store manager, who was featured in Macy's holiday promotions over the past two years alongside millennial celebrities like One Direction and Justin Bieber -- an approach the company dubs ...

10 “Non-Work Ways” to be a Better Marketer

Author:
Anna Johansson
Source:

When you take care of yourself, you’re a better partner, friend, parent, employer and employee. While there are many tips abundant on how to do better at your work, they focus on a niche segment: How to explain technical information to Luddites. How to plan the perfect office holiday party that’s fun and memorable, but limits the odds of someone getting a little too tipsy. However, the reality is that if you focus on best practices for your overall self, that will natural segue into your professional self, too.

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