Social

The Story Behind Coca-Cola's New Social Innovation

Author:
Betsy Farber
Source:

At the iMedia Breakthrough Summit in Atlanta, GA, Kevin Planovsky, principal and co-founder, Vert digital boutique agency led a fireside chat with Doug Busk, director, global social media platforms and strategy, Coca-Cola. The chat covered how the major soft-drink company's new internal social media HUB combined with its commitment to innovation is allowing for better leverage of today's consumers' ever-changing digital habits.
Planovsky first asked Busk to give some background about the inception of the social HUB.

Study: Twitter Marketing Drives $716 Million in Car Sales

Author:
Vince Bond Jr.
Source:

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars?
To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth.
MarketShare, a marketing analytics company that has ...

Social Accountability is Back with a Vengeance

Author:
Chris Malone
Source:

Thanks to the internet, power has shifted dramatically into the hands of the consumer. See why your brand is no longer safe from screw-ups.

The Science of Storytelling [Infographic]

Author:
Liz O'Neill
Source:

Great marketing is all about mastering the art of persuasion. You might think the best way to convince a buyer is through logical argument, with facts and hard numbers to back up your claims, but studies prove otherwise.
Stories that evoke emotions are much more effective at compelling your audience to take action—whether through ...

Why Images on the Web Are a Data Blindspot and Potential Gold Mine

Author:
Tim Peterson
Source:

When then-Google exec Vic Gundotra took the stage at the company's annual developer conference, he showed a photo of the Eiffel Tower. Many in attendance automatically recognized the landmark -- and so did Google's computers.
Since that milestone in May 2013, Google, along with Yahoo, Facebook and other companies, has been struggling to get at a gold mine of potential data: the millions of images flitting about the web. Image-recognition technology is the next frontier for companies that have built multibillion dollar businesses on their ...

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