I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content.
Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove to myself that I could manage an online community and I could produce the kinds of content that got people clicking, sharing, liking, tweeting, and converting.
Even as Google controls 67.5 percent of the search market, there are still startups that are trying to change the way the world finds content online from upstarts like Blippex or giants such as Apple with its Siri product. There is also Leap.it, a company in Kansas City, Kan. that started with a mobile product three years ago and has recently changed directions, focusing on a new search product for the web.
As a marketer, you're an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out.
Hopefully you can take some comfort in this: you're not alone.
These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training ... I could keep going, but you get the picture.
So how is a marketer to juggle all this on top of ...
According to Social Media Examiner, 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. It’s true that it’s difficult to put a number on a “like” or “comment” or this thing we call engagement. And yet, engagement is the name of the game for social media. If you’re not engaging with the people following you, then really you should just delete your account now.
As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile consumer. Many companies (including Facebook) continue to invest heavily in mobile optimization, but others still seem hesitant to seriously consider deep-linking, responsive design, or geolocation. If the ever-increasing email open rates on mobile are any indication, there's never been a more critical time to optimize mobile marketing efforts.
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