Every once in a while a campaign comes along that just puts a massive smile on this churlish blog team’s face.
Virgin America is having an excellent year in the digital world. In June it managed to turn the process of booking a flight into a joyous process with its brand new website (as thoroughly documented in Ben Davis’s 30 little things I love about the new Virgin America website).
It’s also excelling itself in the world of social video. I'm a huge fan of its branded Instavids....
For the next six weeks, New Yorkers and Chicagoans will see ads from Foursquare on their commutes as well as in their smartphone-based social media streams. The multimillion-dollar effort is the mobile app's first brand campaign, and the food-driven creative clearly takes on Yelp and Urbanspoon.
At a recent speaking engagement I was privileged to spend some quality time chatting to a number of small business owners after the event, and one of the biggest questions that they wanted answering is “How do I find the right leads on social, and how do I turn them into customers?”
I sat down and worked with them to find a solution, and with so many free digital marketing tools available all it takes is a little creative imagination to connect the right ones together to build a value driven online sales funnel for your business.
Most marketers today place high value on social media. In fact, the 2014 Social Media Marketing Report from Social Media Examiner shows that out of the more than 2,800 people surveyed, 92% say social media is crucial to their businesses. That's up from 86% just last year.
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