Social

5 Social Media Hacks Every Marketer Should Know

Author:
Garett Sloane
Source:

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds.
Marketers are doing whatever they can to upgrade their social media tactics, even if the platforms haven’t officially sanctioned such activities yet. They've figured out how to livestream events to Facebook, for instance, and add e-commerce to Instagram. Here's a look at five clever ways brands are hacking social media....

The B2B Marketing Rules of Social Media

Author:
Natasha D Smith
Source:

A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
 
For marketers, data culled from social media can solve several problems.
 
Social data can inform marketers about their current or potential customers; social can help marketing teams build relationships with buyers; it can even help companies get a sense of what's important to the people who are looking to spend....

What Does the Future of Storytelling Look Like?

Author:
Pete Cashmore
Source:

If you were asked what was the most important development in storytelling over the past year or so, what would be your answer?
Perhaps you'd mention the growth and evolution of Vine and Instagram as a way of not only complementing stories, but at times telling a full story in an image or 6- or 15-second video; or maybe you'd point to the resurgence of podcasts and what this means for longform audio content; or you could just point out ...

4 Ways to Ramp Up Mid-Funnel Content Creation

Author:
Kevin Lee
Source:

Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have already opted into your messaging in some way?
Your wide-funnel content (blog posts, social media messaging) might be performing well, but is your mid-funnel up to the task?
Mid-funnel content is designed to move people who've already opted in to your messaging through some action, (typically Subscribe, Like, or Follow) to conversion...

How Michael Kors Tries to Force Instagram to Do Retail

Author:
Kyle Stock
Source:

There’s money to be made for any retailer who succeeds in making Instagram a shopping site. Michael Kors Holdings (KORS) is taking a crack at it, hoping to nudge its 3.1 million photo-swapping followers into making purchases.

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