China Email Distribution: Five Ways to Avoid Roadblocks
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The cars are the same, the highways look the same and most of the road signs are universal - yet driving habits vary from country to country - sometimes radically.
The same is true with ISPs, national regulations and user habits. Drive your email marketing in China in the same practised, skilful and canny way you do at home, you might end up with a suspended licence or a major repair bill before you know it.
Here are a few basic tips to help you negotiate the congested email highways of China:
Email Needs Improvement, Not Google Voice or Wave
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Those watching the Google Wave crash have posited that the communications platform failed because it was hard to use. Mashable founder and CEO Pete Cashmore said, "With its many dials and switches, mastering Wave was the web equivalent of programming your VCR." A valid point. Tech Crunch's MG Siegler argued the ambitious product was under-supported by Google. Another reasonable assertion.
Email Campaign Management: Three Rules of Engagement
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While many email marketers focus solely on issues of deliverability, sophisticated companies know they need to understand the customer to bring their promotions to the next level. With Internet search providers cracking down on bulk mailers and the need for CAN-SPAM compliance, relevant and engaging messaging are necessary to drive results.
Here are three rules for email marketing engagement to drive consistent profit when targeting a prospect over the lifetime of that relationship.
8 Marketing Blunders to Avoid
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While the world economy has been bouncing back of late, we are all more than aware that the recovery is fragile -- and so are many of digital's companies, small and large. Thus, it's more important than ever for us to be smarter and learn from our own mistakes, as well as the mistakes of those around us.
The beauty of digital is that there have been so many initiatives in this fragmented arena that history's lessons come fast and furious. And yet, it's human nature to assume that our individual situations are somehow unique. We are, of course, wrong.
Is This the End of Behavioral Targeting?
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As the saga continues between advertisers and the Federal Trade Commission regarding giving consumers the opportunity to opt out of behaviorally targeted advertising, one thing is for sure: the advertising will not stop, nor will the targeting. Behavioral targeting, while based on consumers’ past behaviors, is hardly the main digital gateway to consumer data.
Behavioral Targeters Need to Find a Balance Between Helpful and Creepy
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Zappos knows what you did last summer. Or maybe what you did last time you were on the Zappos website. The shoe seller is just one of many companies that tracks customer activity online to serve more relevant advertising.
Such tools have has the ability to make product searches much easier online. But they also creep some people out. And behavioral targeters need to figure out the difference before regulators really start paying attention.
What Would YOU do if YOU were Google?
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It seems Google, a company I greatly admire, has a conundrum on its hands: what to do with the treasure drove of data it has at its disposal.
The key issue, of course, is over-stepping privacy boundaries which can lead to consumer mistrust and adversely impact revenue and profits. People do not like to do business with companies that they do not trust.
Do You Really Think Online Privacy Exists?
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Eduard Goodman calls himself a "privacy guy" after a dozen years in the profession. The chief privacy officer at Identification Theft 911 keeps close tabs on industry shifts and believes people in the U.S. think of privacy in a limited context.
How to Flop at Email Marketing - 5 Failsafe ‘Fail-Triggers’
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Tired of experts giving you long lists of ‘Must-Do’s to help you succeed at email marketing? Then here’s a much shorter list: five short-cuts to instant failure!
Facebook Expands Privacy Controls to Mobile
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Facebook is letting users control how they connect and share using the mobile version of the social site.
Consumers visiting their profiles via http://www.m.facebook.com can use privacy controls no matter where they are, what kind of device they have access to or when they want to decide on who sees their personal information.
3 Things About the Privacy Debate That Don't Matter
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We are about to have privacy regulations rammed down our throats by the U.S. federal government. Whether or not these regulations deal a crushing blow to the digital ad industry, or they merely result in a handful of minor inconveniences, largely depends on the extent to which we step up as an industry.
Article: Geolocation Grows Despite Privacy Concerns
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As some marketers wonder about the possible audience for check-in services like foursquare, which reached 2 million users and 100 million check-ins in July 2010, mobile owners are getting used to sharing their location in many ways regardless of their privacy worries.
According to a survey by security software company Webroot, 39% of social network users who own a mobile internet device use geolocation.
Privacy Bill Contention Evident at House Hearing
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At a House subcommittee hearing today, business and consumer groups discussed two privacy bills, revealing key areas of contention that could significantly affect online advertisers. Among the sticking points: FTC rulemaking authority, the ability for private individuals to sue alleged violators, data sharing, and safe harbor for corporations. Both pro-business witnesses and privacy advocates suggested that a bill introduced Monday by Rep. Bobby Rush represented progress on an issue Congress has poked into for over two years now.
TRUSTe Slaps Privacy Seal on Lead Gen Sites
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Online lead generation is constantly up against challenges like registration page abandonment, not to mention false or incomplete contact information. Those problems are often fueled by consumers' fears that their information will be sold to irrelevant advertisers or misused. TRUSTe has its sights set on the lead gen sector, such as companies that operate sites that collect contact information of in-market car shoppers or would-be college students.
Tips for Transactional Emails
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Transactional emails have long been seen as a lost opportunity for marketers. In the past, when sales confirmations and customer service responses were automated messages triggered by a Web server or database, there was little time or ability to personalize. That's changing, however, and marketers that previously struggled with this type of program may want to revisit their strategy.
