Privacy Issues
What Do We Really Mean When We Say We Will Not Track Online?
- Author:
- Sarah Branam
- Source:
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Over the past year there has been a lot of conversation about the do-not-track proposal the Federal Trade Commission outlined in its initial December 2010 draft report. Though a minor topic in the report, it has become the focus of discussions as the online-advertising industry grows rapidly and attempts to anticipate changes in the way it gathers and uses data to target consumers.
Why List Quality and IP Reputation Are Crucial in Email Delivery
- Author:
- Ron MacDonald
- Source:
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Effective delivery of emails for marketing, ecommerce or other business functions is essential for a company to build and sustain relationships online.
Of course, the undeniable ubiquity of email has created a myriad of difficulties when it comes to reaching recipients' inboxes. Even if messages are fully legitimate and CAN-SPAM compliant, they can still trigger spam filters used by major ISPs.
Crucial New Developments in Mobile Privacy
- Author:
- Wikus Engelbrecht
- Source:
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PrintShareCommentMobile tools and applications represent powerful technologies that will most certainly become more important in the years to come. Gartner Research has predicted that, by 2013, a greater number of people will be accessing the internet via mobile devices than via desktop computers.
Canada Gets Serious About Combating Spam
- Author:
- Allison Enright
- Source:
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The Canadian Radio-television and Telecommunications Commission this week released its final regulations that detail how marketers can comply with that nation’s anti-spam act. The act, which passed into law in late 2010 and is expected to take effect later this year, requires a marketer to have received express consent from a recipient before it can send an electronic message, such as e-mail or text messages. It applies to all electronic messages sent to recipients in Canada, regardless of whether those messages originate in another country.
Is the Debate Over Data and Online Privacy Misguided?
- Author:
- Jeff Roberts
- Source:
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Consumers have long been trading their personal data in return for access to Web sites like Facebook. The tradeoff has worked well for both companies and consumers but, as the pool of data grows bigger, so have concerns over privacy.
Politicians and the media have been quick to tout ideas like “opt-out” or “do-not-track” but, according to companies that depend on data, these so-called solutions are misguided and could compromise future innovation.
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