Email Marketing: Thoughts on Getting People to Open Your Emails and Permission
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The title of this post might seem a bit silly but with an increasing amount of emails sent, ever more email clients (remember Facebook’s plans), the need to focus on relevant content to avoid unsubscribes (and get your emails delivered) and lots of email clients blocking images, it is certainly a topic email marketers are concerned with. On top of that, with the changing policies of ISPs regarding deliverability (where content, interaction and open rates become increasingly important), you can’t talk about it enough.
Three Trends to Watch in Email Marketing
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Nineteen percent of online marketing budgets are now allocated to email, according MarketingSherpa, and 54% of marketers plan to increase their email budgets this year. Given that, what adjustments should email marketers be considering only two months into the year? Check out these trends, which are heating already in 2010.
Tips for Email Marketing Bliss
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Bliss may be too strong a word when it comes to anything marketing-related, but according to the Direct Marketing Association, every dollar spent on email marketing generates $43.62 in revenue. That, of course, is the average. Follow these rules and get better results from your email campaigns.
Person-to-Person
We are communicating with people so always remember this essential point when you write your messages. Stay away from marketing speak and use language that connects on a person-to-person level.
Social Email Marketing: Email Notifications Go Prime Time
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In my first two posts, "How email must reverse engineer social now" and "Socialized subject lines will reduce spam complaints", we discovered how socially centric preference centers and subject lines will lead to dram
Email Scam Targets American Airlines Customers
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Scammers recently sought consumer information by distributing email messages pretending to be from American Airlines.
The scam messages, which appeared to have been sent from American Airlines' AAdvantage frequent flyer program, offered recipients $50 and 15,000 miles, as well as an additional 25% off business class flight mileage or 50% off first class flight mileage. The emails encouraged recipients to click on a malicious link and enter their AAdvantage number and password.
Make the Most of Your Transactional Emails
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Transactional emails—order confirmations, shipping notifications, billing statements, and the like—are known to have appreciably higher open rates than marketing emails. So if you’re not using these messages to bolster your brand’s relationship with the recipient and even to encourage additional sales, you’re truly missing out on a prime opportunity.
US Government Departments and the Freedom of Access Act, Where is the Protection for the Subscriber?
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Those of us who work in the email marketing industry are very familiar with the dreaded CAN-SPAM act. Those of us who deal with some of the less experienced email marketers on a daily basis also know how frustrating it is when a marketer justifies their latest ‘blast’ as being “CAN-SPAM compliant”.
Creating an Effective Email “Opening” Header
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Today’s email users have more messages than time to read them, and are extremely wary of spam and phishing. If a subject heading looks at all suspicious, many recipients delete the message unopened. How to title your e-marketing messages so they pass this initial test?
1. Get rid of asterisks and other symbols rarely used in standard written text. Not only do they trigger “spam” warnings, they look unprofessional anyway.
10 Sneaky Marketing Tactics You Need to Avoid
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Stop me if you've heard this one before: The internet is full of people looking to deceive you and take advantage of you. That means it's a great place to find deceptive marketing practices.
I know -- shocker.
Canada Cracking Down on Google Buzz
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Google Buzz has had one heck of a first week. After not fully testing the product, Google launched Buzz and forced all Gmail users into it without a way to opt out. Then we realized they were automatically sharing the list of people we chatted with and emailed most frequently. Finally, Google backed off many of these “features,” and made it possible to disable Buzz (and not just hide it). And the angry masses aren’t the only ones—now the Canadian government is scrutinizing the service.
4 Ways to Promote Your Email Marketing Program In-House
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Those of us who've been in the email industry for a while — and even those who are brand new to the space — recognize the value of an effective email marketing program. Marketers easily can test campaigns and change and implement creative at the drop of a hat.
Sending Email When You Don't Have an Opt In
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Email best practices dictate that you get the best results when you send messages to those who have opted in. But the recession, said Gary Halliwell, CEO of NetProspex, a “crowdsourcing” marketing database company, has changed email marketing.
Another Political Email Idiot – Part 2
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In our last episode California primary candidate for Senate, Carly Fiorina got caught posing a broadcast email message as coming from her BlackBerry. Today she’s getting caught playing fast and loose with subscriber email addresses and domain names….
What Marketers Might Expect in 2010
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As some of you know, the Federal Trade Commission (FTC) has been hosting a series of roundtable discussions to explore some of our most recent privacy challenges. These challenges are being exposed more and more each day by the ever evolving technology base and combination business practices that help us to collect and use consumer data.
