Privacy Issues

Google Responds to Congress Over Privacy Policy Inquiries

Author:
Don Reisinger
Source:

Google has responded to Congress, defending its decision to make a controversial change to its privacy policy.
 
In a 13-page letter to several Congress members, Google explained its decision for changing its privacy policy, and answered a host of questions posed by the lawmakers after the search giant announced its plans.
 

Email Giants Move to Slash 'Phishing'

Author:
Ben Worthen
Source:

Email-service providers Google Inc., Yahoo Inc., Microsoft Corp. and AOL Inc. are backing a new effort intended to dramatically reduce "phishing" emails—which attempt to trick recipients into thinking they come from a legitimate source.
The companies—along with others such as financial-service companies Bank of America Corp., FMR LLC's Fidelity Investments and eBay Inc.'s PayPal—are hoping to create an environment that allows the recipient of an email from, say, a bank, to feel secure that it isn't a trick.

Consumers in the Middle of Google-Facebook Battle

Author:
Byron Acohido, Scott Martin and Jon Swartz
Source:

Google and Facebook might have finally gotten the average consumer riled up about privacy.
For the past two years, each company has experimented with different ways to divine more and more about how people live their lives on the Internet, without sparking a revolt.

Google, Yahoo Revise Key Data Strategy, Privacy Rules

Author:
Laurie Sullivan
Source:

Google and Yahoo issued separate announcements about visitor data and the plans for use at each respective company.
Google said it will revise its privacy policies and terms of service, effective March 1, making them shorter and easier to understand. The new privacy policy makes it clear that Google can use information shared on one service in other Google services.

MMA Unveils Final Privacy Policy Guidelines for Mobile Apps

Author:
Michael
Source:

On Wednesday, The Mobile Marketing Association (MMA) raised the curtain on its finalized MMA Mobile Application Privacy Policy, which is being hailed as the first guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications.
 
As MMW previously reported, the MMA Mobile Application Privacy Policy was created by the MMA Privacy & Advocacy Committee in response to the rapid growth in mobile app popularity among smartphone users and mobile marketers.