Holiday Trend Report 2010
Merry Marketing Tips
According to Epsilon’s Holiday Trend Report, creating a unique experience for customers across multiple channels will help marketers break through the clutter during the 2010 holiday season. Based on analysis of the 2009 holiday season, the research examines channel-specific trends, days of the week and weeks that were best for reaching consumers and how these trends compare to previous years.
Tips for multichannel marketers as they plan for the 2010 Holiday Season:
The Big Ask: Opt-In Strategies for Mobile Campaigns
The mobile device is a consumer’s most personal piece of technology, and one whose use is growing exponentially. More than 90% of the U.S. population has a mobile device. In fact, in the U.S. today, mobile phone penetration exceeds cable television, internet access and PCs in the home. It is often the first thing a person looks at upon waking and the last thing they look at before going to sleep.
Tackling the Hot Trends in Customer Loyalty - Experiential Rewards and Cause Marketing
Research shows that there are nearly two billion memberships in U.S. Loyalty programs with the average household belonging to 14 programs but only actively participating in 6.2*. The saturation of loyalty offerings means that competition for consumer participation and share of wallet is at an all time high. Loyalty marketers are faced with the pressure to innovate in order to keep pace or risk getting lost in the mix.
Spring 2010 Email Gallery Look Book
Creativity, ingenuity, catchy subject lines and bold copy.
Those are just some of the winning ingredients in this season’s outstanding collection of email campaigns assembled by Email Institute. Take a peek inside Email Institute’s Spring 2010 Email Gallery Look Book to see the crème de la crème of email programs. Learn which subject lines struck a chord. Read how personalization does wonders for your message. See how visually-appealing creative can make your email pop!
Fall 2009 Email Gallery Look Book
Venture into the gallery and take a stroll through a collection of the best of the best - emails from a multitude of industries, with insightful commentary from Epsilon experts. What creative caught our collective eye? Which subject lines were pithy and resonated with customers? What email program hit the mark? How can your emails become the talk of the industry? The answers to these pivotal questions and more are waiting inside.
Marketing to Millennials
One size doesn’t fit all. Target your target.
Are you limiting your marketing efforts? Research has shown that millennials (ages 18-25) around the globe communicate across all online platforms, giving marketers multiple points of engagement. Results from Epsilon’s Global Consumer Email Study of over 4,000 consumers shows that millennials differ from other age groups when asked about their choice of primary online form of communication. Another significant finding of the study is millenials receptivity to frequent permission-based emails. This can significantly impact a marketer’s bottom line by effecting online and offline behaviors.
In this report you will learn:
- How to tailor your marketing efforts
- Leveraging campaigns across multiple interactive channels
- Differentiating usage of media across consumer age categories
Real-Time Messaging: Customer Engagement 101
New Customers, New Messaging, New Opportunity ... All in Real Time
In an age when consumers are able to interact in many channels and receive relevant information twenty-four hours a day, seven days a week, marketers must capitalize on each and every interaction; real-time messaging is the tool to do just that and more. As a customer engagement vehicle, real-time messages deliver immediate one-to-one communications that are targeted, relevant and timely.
The Influencer: A Consumer Voice With Legs
Put Your Money Where Your Mouth Is
These are trying times for marketers. Budget restrictions require they accomplish more with less, while at the same time consumers are increasingly difficult to engage. Marketers face the arduous task of generating greater sales returns on smaller advertising allowances and connecting to a broader public with fewer resources. All the while, an increasing number of channels are vying for the shopper’s interest, creating unprecedented competition.
Against this backdrop, consumers have become exceptionally savvy, ferreting out third-party information on products before investigating a brand’s own material. Oftentimes, this means seeking out recommendations from others, online or in person, before making a purchase decision.
So how, in this arena, do marketers leverage their limited resources in a way that translates to higher product sales and brand recognition? Extensive research indicates it is pretty straightforward: Word of Mouth, an approach that harnesses the innate behavior of a unique group of consumers, known as influencers, who are willing to extend the reach of your efforts through talkability.
Building Brands One Inbox at a Time: An Inside Look at Email Marketing for the Consumer Packaged Goods Industry
And You Think the Cereal Aisle is Crowded!
Buy Now! 10% Off! New and IMPROVED! Every day your customers are inundated with company marketing messages touting everything from the best peanut butter to miracle diet pills. Research shows that permissions based email from CPG companies positively enhances the company’s reputation and generates loyalty to its brands. But how do you get your brand message to the forefront and get relevant messages to your consumers?
Some strategic insights include:
- 91% of respondents that receive permissions based email from CPG firms say that email is a great way to learn about new products.
- 91% of the respondents downloaded or printed a coupon.
- 76% tried a new product for the first time.
- 67% researched retail locations that carry the product.
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