Best Practices
Fall 2010 Email Gallery Look Book
Stop and take a few minutes to enjoy the foliage of Email Institute’s latest collection of vibrant and stunning emails. See which clever subject lines captured the attention of our knowledgeable Epsilon experts. Learn what compelling creative and refined copywriting move the needle to land these 26 emails among this season’s snapshot leaders. Capture helpful email marketing best practices to help guide your emails in the right direction. Our Fall 2010 Email Gallery Look Book awaits…
Clever Unsubscribe/Remarketing Approach by Groupon
- Author:
- Geoff Smith
So I'm trying to consolidate all of my marketing emails to one email address so I clicked on the unsubscribe link within my Groupon email and it took me to this hilarious page.
Five Steps to Acquire Email Addresses: Email Institute Leadership Forum
- Author:
- Amy Tierney
- Source:
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Marketers are always looking to acquire email addresses. But over the last few years, marketing lists have hit a proverbial ceiling related to their size. Why? The number of new customers entering your list is equaling or less than the natural drop off on your lists.
But marketers still have some useful tools at their disposal to rejuvenate their lists, Dino Michetti, Epsilon's vice president/GM of client services, told attendees at the recent Email Institute Leadership Forum.
Fall 2011 Email Gallery Look Book
Focus On Creative
Looking for a little creative inspiration? You’ve come to the right place! Take a break and peruse our stunning snapshot of emails that caught our collective eyes. Discover how focusing the right blend of creative, copywriting, subject line writing, and design made these 26 email marketers tops on our list! Walk away with best practices tips to enhance your next email campaign. Once again, the Look Book returns with its popular point‐and‐counterpoint critique. Hear what our experts have to say about the hottest email marketing tactic: horizontal emails.
Spring 2010 Email Gallery Look Book
Creativity, ingenuity, catchy subject lines and bold copy.
Those are just some of the winning ingredients in this season’s outstanding collection of email campaigns assembled by Email Institute. Take a peek inside Email Institute’s Spring 2010 Email Gallery Look Book to see the crème de la crème of email programs. Learn which subject lines struck a chord. Read how personalization does wonders for your message. See how visually-appealing creative can make your email pop!
2010 Customer Registration Best Practices Report
Don't leave them on the table.
One of the most important ways to grow a database is through email acquisition. Whether it’s through promotional efforts, incentives, or ordinary customer sign ups, a company’s website is a natural tool to collect email addresses. And retailers have a bevy of methods in which to collect emails—from text boxes and pop-ups to email address-only captures and full-length registration forms.
Welcome Email Strategies Webinar
Say Hello to Your New Customers
There’s no better time to engage new customers than immediately after registration. It’s the perfect opportunity to keep the momentum going to thank customers for joining an email marketing list and to introduce them to a brand. Welcome messaging can set a positive tone for future communications and create goodwill among new subscribers.
Download the research, case studies and watch the webinar today!
Spring 2011 Email Gallery Look Book
Up, Up & Away!
Join us on an adventure through Email Institute's latest collection of unique, eye catching emails. Learn how striking creative and polished copywriting gave flight to these 28 emails that are among this season's snapshot leaders in email marketing. Glean insight from our Epsilon experts into what makes each email a winner. Capture helpful email marketing best practices to chart the course to improve your email campaigns. Our Spring 2011 Email Gallery Look Book awaits...
Fall 2012 Email Gallery Look Book
Lucky #7
Welcome to Email Institute’s Fall 2012 Email Gallery Look Book! In the seventh edition, the Look Book features 20 emails handpicked by Epsilon email marketing experts showcasing the best in email marketing design, copywriting, and strategy. Once again, we’ve included the Look Book Email Scorecard ranking to demonstrate how well marketers are meeting email marketing best practices.
And due to the overwhelming response, the People’s Choice Email returns for the second time!
Abandoned Shopping Cart Email Strategies Report
Ignite Sales!
A missed sale is one of the biggest and most costly challenges retailers face today—especially in the online world. The harsh reality is millions of dollars are lost every day when shoppers don’t buy items they added to their shopping carts. To ignite sales, marketers need to view shopping cart abandonment as an opportunity to win back customers. Retailers can choose from various remarketing strategies, including trigger emails, to persuade shoppers to return and complete their purchase. Yet more than two-thirds of retailers surveyed don’t send abandoned cart emails.
Editor's Picks
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