Pharma

Big Data Is Changing the Way We Get Well

Author:
James O'Brien
Source:

You might call it a revolution, or maybe a remaking, but either way big data is changing the scale and scope of how doctors care for patients and how caregivers and insurance companies address community-wide health issues.
Consider the statistics already in play. A recent McKinsey & Company report traced the expansion of computer-based information systems, and the electronic medical records they create, in both the physician's office and the hospital ...

Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue

Author:
Ashley Rodriguez
Source:

Could digital marketing help cure the health-care industry?

How Can Pharma Organize for Agility in the Digital Age?

Author:
David St. John Tradewell
Source:

As pharma and healthcare companies embrace the need for digital transformation, how can they ensure that they are set up for success?
I was recently invited to speak at a Brand Innovation Summit in Princeton NJ. Senior representatives from a number of large Pharma and healthcare companies attended the session co-hosted by Hale Advisors and eXL Pharma.

Putting Consumers at the Center of Your Universe

Author:
Mark Miller
Source:

The acceleration and fragmentation of digital channels has created challenges across all industries. Today, it's our responsibility to engage intelligently and securely with consumers across a number of channels with a focus on a singular customer experience. Pharmaceutical marketers need guidance on how to ensure the customer is at the center of everything they do.
What does it take to achieve customer centricity in this multi­channel world? ...

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