Non-Profit
Nonprofits Ask for Mobile Gifts
- Author:
- Shahnaz Mahmud
- Source:
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Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.
Nonprofit The Leukemia & Lymphoma Society (LLS), for instance, launched a 10-day mobile giving campaign August 16, partnering with soccer star Landon Donovan to raise money for blood cancer research and patient services.
Thou Shalt Blog: What Marketers Can Learn from the Church's Foray into Social Media
- Author:
- Andrew Pitre
- Source:
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If you've been waiting for a sign from above telling you to start using social media, then your time has come.
Over the past few months, Pope Benedict XVI has been calling on the Catholic Church to get more involved in Web 2.0. In a video released by the vatican on YouTube, Pope Benedict states that the Church should continue to be present in the "ever-evolving communications system that surrounds our planet."
Salvation Army Mobile-Optimized Email Campaign Sees 55.3 Percent Clicks to Donate
- Author:
- Chris Harnick
- Source:
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The Salvation Army turned to a mobile-optimized email campaign to reach on-the-go consumers, with 55.3 percent of recipients clicking directly to the donation form.
The charity wanted to reach busy holiday consumers and allow them to participate and donate regardless of how they were receiving the communication. The Salvation Army tapped Web2Mobile’s Email2Mobile and Artez Interactive for the donation portion of the campaign.
The Agassi Foundation: Expanding a Brand Focus
- Author:
- Jeanniey Mullen
- Source:
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The Email Experience Council's nonprofit project team advises the charitable organization on how to promote its new mission.
