News

Paper USB Business Card Lets You Track Usage

Author:
Natasha Lomas
Source:

The humble business card still hasn’t been killed off by digital alternatives. Being handed a piece of dead tree with contact details printed on it in ink arguably increasingly stands out in an age when digital data is so cheap and mutable.
But paper inevitably presents a barrier to accessing and utilizing the data thereon — hence alternatives such as QR code business cards, and business card scanning systems like CardMunch.

Nine Intriguing Internet Marketing Statistics We've Seen this Week

Author:
David Moth
Source:

Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.
 
This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.
 
For more of the same download Econsultancy's Internet Statistics Compendium...

2014: The Year of Transition for Marketers

Author:
Natasha D Smith
Source:

Why this is the year—and era—of change in the field of marketing.
Every aspect of marketing needs to be rethought. That's the strong—perhaps jarring—sentiment from James Gross, cofounder of marketing technology company Percolate. Gross says marketers are in a time of major transition; and to rise to and then exceed customer expectations and company demands, modern marketers must innovate, reshape, and transform their approach to strategies and execution.

Why Marketing Needs More Introverts

Author:
Eddie Yoon
Source:

Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Introverts prefer less stimulation and quiet concentration. We listen more than we talk, think before we speak, and focus on relationships. Introverts focus on the meaning of events around us, while extroverts focus on the events themselves.

CASL’s Impact on Email Marketers

Author:
Jeanne Jennings
Source:

This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes.
 

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