News

EBay’s PayPal Unit to Start Accepting Bitcoin Payments

Author:
Spencer Soper and Olga Kharif
Source:

PayPal service will start accepting bitcoins, opening up the world’s second-biggest Internet payment network to virtual currency transactions.
“We’re announcing PayPal’s first foray into bitcoin,” Bill Ready, the chief of EBay’s Braintree unit, said at Techcrunch’s Disrupt SF conference yesterday. “Over the coming months we’ll allow our merchants to accept bitcoin. On the consumer side it will be a sleek experience.”
EBay, as the world’s biggest Web marketplace and ...

Canada Anti-Spam Law (CASL): Why Text Message Marketing is Much Safer than E-Mail Marketing

Author:
Bob Bentz
Source:

Marketing in Canada sure changed on Canada Day (July 1, 2014) this year. That’s when the new Canada Anti-Spam Law (CASL) went into effect.
CASL provides one of the strictest anti-spam regulations in the world and it’s clearly designed to drive spammers out of Canada. And, if you think you’re exempt just because your company is headquartered in the States, think again. Canadian regulatory agencies are working closely with US regulators like the Federal Trade Commission (FTC) to enforce both CASL and its US version, ironically called the CAN-SPAM Act...

Paper USB Business Card Lets You Track Usage

Author:
Natasha Lomas
Source:

The humble business card still hasn’t been killed off by digital alternatives. Being handed a piece of dead tree with contact details printed on it in ink arguably increasingly stands out in an age when digital data is so cheap and mutable.
But paper inevitably presents a barrier to accessing and utilizing the data thereon — hence alternatives such as QR code business cards, and business card scanning systems like CardMunch.

Nine Intriguing Internet Marketing Statistics We've Seen this Week

Author:
David Moth
Source:

Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.
 
This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.
 
For more of the same download Econsultancy's Internet Statistics Compendium...

2014: The Year of Transition for Marketers

Author:
Natasha D Smith
Source:

Why this is the year—and era—of change in the field of marketing.
Every aspect of marketing needs to be rethought. That's the strong—perhaps jarring—sentiment from James Gross, cofounder of marketing technology company Percolate. Gross says marketers are in a time of major transition; and to rise to and then exceed customer expectations and company demands, modern marketers must innovate, reshape, and transform their approach to strategies and execution.

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