Best Practices
Q3 2010 North America Email Trends and Benchmarks
Make Your Message Count
Epsilon and the Email Experience Council released the Q3 2010 North America Email Trends and Benchmarks Results which show six of the thirteen reported industries saw an increase in open rates over Q3 2009.
The quarterly analysis is compiled from 5.4 billion emails sent by Epsilon in July, August and September 2010, across multiple industries and approximately 150 participating clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.
Q2 2010 North America Email Trends and Benchmarks
Get them Clicking!
It is more important than ever to break through the inbox clutter and compel customers to open and click on links in your message.
Epsilon and the Email Experience Council released the Q2 2010 North America Email Trends and Benchmarks Results which show an 18.0% increase in open rates from the same time two years earlier.
The quarterly analysis is compiled from 5.6 billion emails sent by Epsilon in April, May and June 2010, across multiple industries and approximately 160 participating clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.
Fall 2009 Email Gallery Look Book
Venture into the gallery and take a stroll through a collection of the best of the best - emails from a multitude of industries, with insightful commentary from Epsilon experts. What creative caught our collective eye? Which subject lines were pithy and resonated with customers? What email program hit the mark? How can your emails become the talk of the industry? The answers to these pivotal questions and more are waiting inside.
Q4 2010 North America Email Trends and Benchmarks
Epsilon and the Direct Marketing Association’s Email Experience Council today released the Q4 2010 North America Email Trends and Benchmarks Results which show an increase in conversion rates of 16.1% over Q4 2009. The 2.9% conversion rate is the strongest over a two year period.
The quarterly analysis is compiled from 7.4 billion emails sent by Epsilon in October, November and December 2010, across multiple industries and approximately 150 participating clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.
Subject Line Tips
Put Your Subject Line to Work!
The subject line is one of the most important components of any email. Yet, many email marketers pay little attention and often miss the boat when it comes to captivating readers in the inbox.
What does it take to craft a good subject line? It all comes down to testing. While the concept may seem time consuming, or even dull, it’s one of the most useful things email marketers can do to drive open rates and clicks.
The Rise of Email Retargeting
Connect with Your Customers Online
Email Retargeting helps marketers and agencies deliver cohesive, consistent messages to a chosen audience to increase awareness, retention, and conversion rates.
Email Retargeting acts as a bridge for marketers and agencies to bring all of the information from their email list into the display channel. By placing a cookie on their browsers when a consumer opens an email, consumers who have demonstrated interest in the email message can be re-engaged with display ads as they browse the web.
Q1 2011 North American Email Trends and Benchmarks
Build One-to-One Relationships
Epsilon and the Direct Marketing Association’s Email Experience Council released the Q1 2011 North America Email Trends and Benchmarks Results which show a 4.2% increase in open rates over Q1 2010 and a 39.2% increase in average volume per client from Q1 2010.
The quarterly analysis is compiled from 7.1 billion emails sent by Epsilon in January, February and March 2011, across multiple industries and approximately 140 participating clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.
B-to-C Marketing Tactics That Can Drive B-to-B Revenue
- Author:
- Scott Voigt
- Source:
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B-to-b and b-to-c marketers think their markets are vastly different and the ways they reach customers and prospects couldn't be more dissimilar. And if they are, in fact, reaching out to their respective target audiences using widely different tactics, they're doing it all wrong.
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The Email Institute, powered by Epsilon, was founded with the purpose of educating marketers on email marketing best practices and how it intersects with other channels (Mobile, Social Media, Brick and-Mortar, Catalog, etc).
This is not a news site. This is a best practices site.
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