I was in Miami attending the MarketingSherpa show in Jan '10 and went to sushi one night and this caught my eye as I was waiting for a delicious Betty Roll (Spicy Yellowtail, cucumber, and avocado).
This is pretty clever I thought. I didn't sign up there, but went back to their website later to and there was no email capture to be found. What??
More by Geoff Smith
The results are in from Email Institute's poll regarding Real Time Messaging and 48% of our readers find it to be an "Excellent Marketing Tool". Do you utilize Real Time Messaging in your marketing efforts? 26% of the respondents asked the question, "What is Real Time Messaging"? RTM is a customer engagement vehicle, real-time messages deliver immediate one-to-one communications that are targeted, relevant and timely.
More by Geoff Smith
So I'm trying to consolidate all of my marketing emails to one email address so I clicked on the unsubscribe link within my Groupon email and it took me to this hilarious page.
More by Geoff Smith
“Does anyone remember that awful connection sound when trying to connect to the Internet back in the 1990’s through the phone line? How about once you were connected, do you remember how long it took to open an email attachment? Yes, it was painful. It brings me back to my work from home on Fridays at IBM. I used to have to prepare for a client conference call the night before to grab the attachment, etc., from my email account.
More by Lisa Kenney
Hi there – What makes a shopping experience pleasant for you? Is it because there is a great sale happening at the exact moment you were looking to make a purchase? Maybe that the merchandise that you’re looking for is in stock or the lines weren’t too long. There are many ways that our experiences help to mold our perception of an establishment. But in the end, it’s all about how the business treats you.
More by Matt Starita
Recently the word ‘eappend’ has been a buzz word in the online community with many touting it as a poor method of email acquisition. As one who has run many email appends, both for my former employer and now for clients, I have seen eappends garner good results when done right.
More by Lauren Kimball
“Sleigh bells ring, are you listening…” Too early? Maybe, if it’s already playing on repeat in your local mall’s loud system. BUT in terms of holiday email marketing, it’s already getting late! If you haven’t already begun to get your customers excited about your holiday offerings, get started now! Create a comprehensive plan that includes lots of testing focusing on Creative, integrating with Social Networking Sites, Frequency, Relevancy, etc. Create a 3 month strategy approach to the last few months of 2010.
More by Rachel Coiro
We all know the scoop...you proceed to checkout, your purchases are scanned, and your wallet comes out... At this time you are politely asked- “Would you like to sign up to receive email from us enabling you to learn about special offers and promotions?”
More by Amy Honigfeld
Recently I heard about a newly opened restaurant called 4food, located on Madison Ave and 40th Street in Manhattan. They have quickly become known for their nutritious “(W)holeburger” offering, a marquee product representing their mission to revolutionize fast food and support the green movement. Since I’m always looking for new ways to eat healthy I decided to check out their website - www.4food.com. I was surprised to find out that 4food is not just your average burger joint, but i
More by Nicole Katz
The recent online backlash and regarding the Gap logo change represents the common marketing error of trying to alter ones stripes or literally colors without ensuring customers are ready for this evolution. Growing up in the house of a graphic artist, the power of a strong logo has always fascinated me. My current favorites include FedEx, McDonalds and Apple. Quite an assortment, but I enjoy seeing McDonald’s unique architecture throughout the different countries I’ve traveled, China, Austria, and Morocco.