Why Direct Digital Marketing Matters
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Direct digital marketing is as simple as it is important. The concept is based on a proven marketing principle -- addressability. While traditional direct marketing uses a postal address to communicate relevant information to a consumer, direct digital marketing delivers targeted communications to individual consumers through the three primary digital channels -- email, web, and mobile -- using an email address, a web browser cookie, and a mobile phone number.
What is the Difference Between Social Programs and Socialized Email?
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As marketers continue to evolve their social networking strategies, it is important to remember that email remains one of the most cost-effective and, if executed properly, the most beneficial tools within their marketing tool boxes. Marketers can use email to increase the effectiveness of their social channels and as a way to identify their most engaged and vocal customers and recipients. Combining the reach of email with the power of social networking helps to achieve that marketing “sweet spot”—the right offer to the right individual at the right time.
Mind the Generation Gap
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Marketers looking to fine-tune their campaign targeting should be interested in new data from Nielsen concerning the unique shopping needs and wants of each major generation in the U.S.
Each generation has its own unique quirks and attitudes be it in music, fashion or even shopping preferences. For marketers, understanding what drives each generation to part with their cash, and where they do it, is critical to campaign development.
ShareThis Makes it Simpler to Find, Monetize Content
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We're talking a lot about social marketing this week, in part because the social space is such a high-profile area for both marketers and consumers. As more consumers create accounts more marketers come into the social space. The problem with this is that the social space is now becoming cluttered with a lot of content and many messages are getting lost in the shuffle. How can you, as marketers, still be heard?
Tips for Better Integrated Marketing Campaigns
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Today Jason Peck, Manager of Social Media with eWayDirect is sharing his ideas about better integrating online campaigns. To start, Jason insists that all content - meaning all messages - must have a strategy.
The Social Sphere of Students: College Kids Can Reach 671 Consumers
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A few weeks ago, MediaPost wrote about a new "University of Media" study, conducted by Mindshare's Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer. The study found that an average US college student has exactly 87 email contacts, 146 cell phone contacts, and 438 friends on social networks. The study aimed at finding out the consumer behavior and media exposure among college students aged between 18 and 24.
Thou Shalt Blog: What Marketers Can Learn from the Church's Foray into Social Media
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If you've been waiting for a sign from above telling you to start using social media, then your time has come.
Over the past few months, Pope Benedict XVI has been calling on the Catholic Church to get more involved in Web 2.0. In a video released by the vatican on YouTube, Pope Benedict states that the Church should continue to be present in the "ever-evolving communications system that surrounds our planet."
Social Media Is Not an Eating Contest
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The way people talk about social media these days, you might think it's an eating contest -- to succeed you need to gorge yourself, to be become the Takeru Kobayashi of Twitter.
If you're a marketer or business owner dubious of this dynamic, don't worry. Social media is not an eating contest. Most people get sick when they eat too many hot dogs, and most businesses lose money when they spend too much time on Twitter.
Small Biz Doubles Social Media Adoption
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A difficult economy has helped spur small businesses to adopt social media marketing in greater numbers, according to “The State of Small Business Report” fromNetwork Solutions and the Center for Excellence in Service at the University of Maryland Robert H. Smith School of Business. Social media usage increased to 24%, from 12% the year before.
The most common usage of social media among small business was a company page on a social networking site, followed by posting status updates.
Social Media Will Change B2B Distribution Channels
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Over the past year here at Social Media B2B we have talked at length about the marketing implications of B2B social media. However, the bigger picture is that the Internet is changing all aspects of B2B companies from human resources down to channels of distribution. Historically, the issue of B2B product distribution has been a crutch for many organizations. Business have often used their complex product distribution pipelines as excuses.
