Recharging Credit Card Marketing to Meet Evolving Consumer Expectation
Create one-to-one conversations and long term relationships with your customers.
Lead the charge! According to a recent study by Epsilon, more than half of consumers surveyed were unsure of what credit card company they were going to use when opening up a new account. This represents a huge opportunity for credit card marketers to engage these undecided consumers.
A Deliverable Email Address Does Not a Relationship Make
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Does anyone else lament the commoditization of "friend" amid our socially connected, digital lives? I can like you on Facebook, follow you on Twitter, subscribe to your email program and join your community.
But that doesn't mean I want a relationship.
And that is a problem for marketing and sales people. There are lots of ways for people to connect with brands, but there are not many actual connections. Consider these stats from a national e-commerce retailer with a social forum on its website:
Back to (Email) School Tips and Tricks
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As I dropped off my oldest child at his first day of kindergarten, I realized before we know it, he will be working on homework, learning some new and amazing things, and asking me questions I have no idea what the answer is. Make sure that new school energy rubs off, as it's common for any marketer to coast as summer fades and fall surfaces.
Finding the Right Channel Combination: What Drives Channel Choice
Marketing By The Numbers
The meteoric rise of Facebook may make for a good Hollywood movie script, but savvy marketers know the reality of today's marketplace is as follows: For the receipt of marketing communications, consumers continue to rely on proven sources such as brochures, flyers, newspapers, friends and family as they gradually start to integrate new sources that include online forums, blogs and mobile.
Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of Epsilon Targeting.
Why B-to-B Merchants Should Engage in Social Media
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Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it’s a reality that many b-to-b sellers are not yet equipped to handle social media.
To help determine capabilities and resources, you need to ask several questions and be prepared to take action. Here are a few things to consider:
China’s Zero-Interest Credit Card Conundrum
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According to the recent “China Credit Card Market Outlook to 2013” report, China, with its huge population base and new-found economic superpower status, offers massive potential to the credit card industry. The total number of cards in circulation is forecast to grow a robust 25% in 2010–2011, and the gross value of domestic credit card use value grew by 69.9% in 2009 thanks to nearly 2,000,000,000 individual transactions. 27.9% of all 2009 domestic consumer goods sales were conducted using credit cards.
Why Isn't Back-to-School a Subscription?
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The annual back-to-school shopping season is nearly over, and this year we've witnessed major retailers throw at it bundles, up-sells, bulk discounts, co-branded promotions, free shipping, buzz agents and every other conceivable sales trick. And yet it's hard not to think that they've completely missed the boat.
Twitter: Dumbing Down the Highway
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What if I were to tell you that I’ve invented a new communications technology? Well, not really “new,” per se; more of a modified version of an existing medium. My brainchild doesn’t make money, at all, though it is AWFULLY popular with a specific demographic: annoying and self-obsessed people with too much time on their hands. Oh, and it doesn’t work properly for much of the time (sorry).
IKEA Turns Consumer Behavior into Viral Marketing
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Have you ever played hide-and-seek at IKEA? I have, though not intentionally. The stores are set up in these funky little mazes that make it very easy to lose a husband or a child while shopping, so it’s no wonder that people have taken to playing the game there on purpose. This week, the idea rose to new heights when a person in Australia set up a Facebook event announcing a “massive” game at their local store. Since then, almost 4,000 people have signed up and the news has gone viral.
How to Integrate Mobile Into All Your Campaigns
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As mobile continues to emerge as an increasingly important marketing channel, marketers are facing a new set of challenges and opportunities in the struggle to find the most effective means for engaging consumers on their mobile phones.
